September 8, 2010

Harness the power of group buying to excite consumers in Dayton

bigdeal logo final1 300x179 Harness the power of group buying to excite consumers in Dayton

I have prepared a pdf that explains The Big Deal clearly. If you don’t understand Facebook and Twitter, this document can help you understand how the Big Deal in the Dayton area can generate buzz for your business for days and weeks. It also explains how The Big Deal is guaranteed advertising.

You can read it online or download the pdf and print it out to share with others in your retail, service, or restaurant business.

https://www.box.net/shared/dlhds49v7e

On a personal note: My wife Patty and I have already visited two restaurants and purchased additional services after using a The Big Deal certificate. She is excited to receive her Big Deal each morning and has found it a fun and exciting way to try out new venues and services and restaurants. In all cases to date, we have purchased more than the face value of the certificate and have discussed our experience with many friends related to those businesses.

So far each business which I have signed up for The Big DEAL has informed me that on the day that their Big Deal ran, they saw a spike in activities on their web site and fielded many phone calls from eager consumers wanting to know more about their business.

After your Big DEAL runs, we provide you with a print out of all the certificates that have been purchased. In addition we give YOU a check for your portion of the proceeds from the event. How cool is that?

You can call me at 937-478-6222 to learn more about the program or to have me come by to sign you up. There is NO cost to sign up and run the program so long as we feel that your business and DEAL are appropriate for our audience of thousands of opt-in email subscribers and Facebook fans. Of course we get paid, but it is in the form of a portion of the actual sales so your success is as important to us as it is to you.

Duct Tape Marketing, great advertising and marketing resource for businesses

ps.kycbeyeq.170x170 75 Duct Tape Marketing, great advertising and marketing resource for businesses

I have been following Duct Tape Marketing with John Jantsch for some time. In fact when I was doing my advertising and marketing course for equine photographers online a couple of years ago, he donated a couple of his best selling book on advertising for small businesses. Now I subscribe to his blog via an email subscription and I also subscribe to his podcast via iTunes.

This particular podcast was interesting in that I have been using WordPress for this blog and my photography business web site for about six months. The title of this podcast is “Marketing in the age of Google” and it is an interview with the author of the book by the same name. Their conversation moves over to using WordPress as a complete web site which is what I do.

In just six months my photography web site has gone from 500-700 visits per month to over 5,000 visits in the month of May. Hope you enjoy this podcast and if you would like to meet to discuss advertising here in the Dayton area, I would love to meet with you. We can talk about WordPress websites, facebook pages, REACH magazine and THE BIG DEAL on eREACH.com  Feel free to call me at 937-478-6222 or email me at peter@photosbypdemott.com . I have over 20 years experience working with small businesses in this area, helping them to grow through advertising and advice.

You can listen from his web site here by clicking on the link at the top of the post.

http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/

Or you can go to iTunes here and listen to the May 20th podcast here:

http://itunes.apple.com/us/podcast/small-business-marketing-blog/id78797836

Some good lists of top 10 things you can do on the internet to get noticed as a small business

I subscribe to several other blogs about social media and internet marketing to feed me good ideas and keep me up to date. Both of these blogs are available as email subscriptions which makes it very easy to keep up.

Mashable is all inclusive and covers everything social media from the iPad and cell phones to YouTube and Facebook. When it arrives in my mailbox it starts with a list of links to each article so that you can scan the list and see what may be interesting to you and go straight to whatever interests you most.

TopRank is a bit more focused on SEO and getting noticed on the internet.

Here are three article links that I found informative and useful:

TopRank Some good lists of top 10 things you can do on the internet to get noticed as a small business

10 Easy Local SEO & Online Marketing Tips from TopRank

http://www.toprankblog.com/2010/05/local-search-tips/

7 Essential SEO Tips for Small Business from TopRank

http://www.toprankblog.com/2010/05/7-seo-tips-small-business/

mashable logo Some good lists of top 10 things you can do on the internet to get noticed as a small business

From Mashable, this is more in depth for the business owner willing to invest more time

10 Small Business Social Marketing Tips

http://mashable.com/2009/10/28/small-business-marketing/

Although social media is growing exponentially, I have to say that REACH Magazine is still powerful marketing for many categories of business. I have been in incentive marketing for over 20 years now, and have a long track record of matching up the right businesses for the right media and with the right incentive offers. There are many coupon venues in the Dayton market, but none of them have the rank and power of REACH magazine  (The Media Audit 2009) and for the right business, REACH can be a powerful lead generator or sale generator. Please feel free to give me a call to discuss your business and marketing in REACH magazine. Along the way you also get the information that I have found helpful in the realm of social marketing free of charge. In addition we now have a new viral internet marketing program for businesses trying to reach consumers in a new and interesting way with no up front investment at all. Peter DeMott 937-478-6222