September 5, 2010

Posts Comments

Does your brand tell a powerful story?

September 1, 2010 By Peter DeMott Leave a Comment

I have worked with Holland Advertising in Cincinnati with various clients over the years. I have appreciated our working relationship and I subscribe to their eNewsletter which had this article or blog post today called, “Does your brand tell a powerful story?”. I thought it was noteworthy and worth sharing with you as well. See link below the logo and pictures of the Holland Advertising staff.

logo1 Does your brand tell a powerful story?

Holland Advertising Staff Does your brand tell a powerful story?

http://hollandadvertising.com/index.asp?mid=100&mid2=370

It’s short but sweet. Here are a couple of the first sentences to wet your appetite:

“One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.

Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.

The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.”

I find this to be completely true when selling advertising in REACH magazine. Selling is not manipulating people and trying to corral them into saying yes, it is telling a compelling story. I have stories of success and failure that I share with my prospects from the many years that I have been an account executive/master seller/top performer/outstanding service provider or whatever you choose to call me.

I am unwilling to put together ads for clients that I don’t think will have a positive impact on their business. I work with our designer and with the client to come up with something that, from my experience will generate the type of response that they will be happy with. If my client suggests something that I think is a bad idea, I am not afraid to say something. This is one part of the story that I bring to prospects and clients that I present to.

If you are considering incentive marketing, you would do well to discuss your ideas with someone who have helped businesses to grow for over 20 years using Dayton’s most popular direct mail coupon magazine, REACH Magazine. If I think I can help you I will tell you how. If I don’t think the fit is right for you, I will also tell you and I might direct you to other avenues that are a better fit. In the mean time you will be more educated and able to grow your business based on our time together.

Peter DeMott, REACH magazine and The Big DEAL, Dayton area.

937-478-6222 or peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, eREACH Big DEAL, Grow your business, Incentive marketing, Internet marketing, Story telling, Tools for business, Your brand

Easy fund raiser for Dayton area non-profits

July 27, 2010 By Peter DeMott Leave a Comment

Back to School means it’s time for more FUNDRAISERS. Would you like to have a fundraiser that does not require selling, no deliveries, no washing of cars, no handling of money, no picking up of anything. This has to be the easiest fundraising opportunity in the Dayton area.

eREACH and The Big DEAL want to grow their list. If you help them, your group can make some easy cash. The Big DEAL is great fun for those who sign up. Each weekday they will receive special deals (40%-80% OFF) from local restaurants, salons, massage therapists, exciting events and venues, and fun stuff to do in the Miami Valley. From a personal perspective my wife and I have already purchased 4 different big deals including one to The Melting Pot restaurant, a massage therapist, a mexican restaurant, and Qdoba Mexican Grill all at 50% OFF. So you can see that this will be very easy to get people signed up. And if for any reason they don’t want to get the Big DEAL in their email inbox any more, they can easily unsubscribe any time. One thing that makes it really fun is that you know the deals are good because they are only available for ONE DAY (you can redeem them for up to a year, but you only have one day to purchase them).

180x300 fundraiser Easy fund raiser for Dayton area non profits

Any reputable organization of 30 or more can participate. It can be a charity, a school group like a sports booster or PTO, it can be a church or any other not for profit club or organization.

The Big Deal will provide you with a custom sign-up link for your organization. You send out an email or put it in your newsletter or announce it at your meeting. You encourage family and friends to sign up using you special link. Then, for each person who signs up using that link, your group will receive $5 cash when that person responds by making a first time purchase of one of the Big Deals that is sent to them. For each first time purchase “Cha-Ching” your group makes $5 cash. If 100 people sign-up and 20 buy something, then your group gets a check for $100 cash for that month. If another 20 make a first time purchase the following month, guess what? your group gets another $100.  If 1000 sign-up and 200 buy something some time you get $5 for each first time purchase ($5 x 200) or $1000 for your group. Right now, your group could raise up to $10,000.00 or more based on signing up people to receive The Big DEAL in their in-box and when they make their first purchase.

Here is the link to get started to learn more : http://ereach.com/fundraiser/

You don’t have to sell anything really, just tell people about The Big DEAL and have them sign up using your special link. They then are tagged with your group information and when they make their first purchase of a Big DEAL offer from a local restaurant, retail or service business at 40-80% off then your group gets a cash credit. At the end of the month the cash credits are added up from all the first time purchases and a check is sent to your organization for the total. You could get a monthly check as those you signed up each find a Big DEAL that appeals to them and respond with their first time purchase.

This seems me to be a lot easier than selling candy and popcorn, selling mulch and plants and delivering them, selling raffle tickets, having a garage sale, car washes and all the other things that I see out there. My son was a wrestler in high school and he was expected to sell this and that for the team. What if he could raise money for the team just by giving family and friends a special hot-link which tags them to the Miamisburg wrestling team. When something good comes along and they make that first purchase then in comes a check for $5 for the team. No collecting money, no delivering overpriced candy or popcorn etc.

I put a call into our wrestling coach to tell him about it for the Miamisburg Wrestling Boosters. Hope he calls me soon, because this is too great an opportunity not to give it a try and those that sign-up are going to LOVE, LOVE, LOVE the Big Deals. My wife for example is finding it very fun to see what will come each morning.

This is a fund raise that fits right in with the philosophy of GIVERS GAIN!

Last of all, if you know a business that wants some promotion and buzz about the town by participating in The Big DEAL, please give me a call or email me.

Peter DeMott

REACH Magazine and The Big DEAL

937-478-6222 or peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Featured, Giving Back to the Community Tagged With Club fundraiser, Community tie-ins, Dayton area fundraiser, Easy fund raiser for non-profits, eREACH Big DEAL, fundraiser, Reaching consumers, School fundraiser

Harness the power of group buying to excite consumers in Dayton

July 26, 2010 By Peter DeMott Leave a Comment

bigdeal logo final1 300x179 Harness the power of group buying to excite consumers in Dayton

I have prepared a pdf that explains The Big Deal clearly. If you don’t understand Facebook and Twitter, this document can help you understand how the Big Deal in the Dayton area can generate buzz for your business for days and weeks. It also explains how The Big Deal is guaranteed advertising.

You can read it online or download the pdf and print it out to share with others in your retail, service, or restaurant business.

https://www.box.net/shared/dlhds49v7e

On a personal note: My wife Patty and I have already visited two restaurants and purchased additional services after using a The Big Deal certificate. She is excited to receive her Big Deal each morning and has found it a fun and exciting way to try out new venues and services and restaurants. In all cases to date, we have purchased more than the face value of the certificate and have discussed our experience with many friends related to those businesses.

So far each business which I have signed up for The Big DEAL has informed me that on the day that their Big Deal ran, they saw a spike in activities on their web site and fielded many phone calls from eager consumers wanting to know more about their business.

After your Big DEAL runs, we provide you with a print out of all the certificates that have been purchased. In addition we give YOU a check for your portion of the proceeds from the event. How cool is that?

You can call me at 937-478-6222 to learn more about the program or to have me come by to sign you up. There is NO cost to sign up and run the program so long as we feel that your business and DEAL are appropriate for our audience of thousands of opt-in email subscribers and Facebook fans. Of course we get paid, but it is in the form of a portion of the actual sales so your success is as important to us as it is to you.

Filed Under Advertising in Dayton, Customer Perception, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Beavercreek, Business growth, Coupons, eREACH Big DEAL, Facebook, Facebook marketing, Grow your business, Incentive marketing, Internet marketing, Offers, Reaching consumers, Social Media, Social Networking for Business, Tools for business, Viral internet marketing, web site marketing

Not just another discount with The BIG DEAL from eReach.com

May 5, 2010 By Peter DeMott Leave a Comment

The Big Deal being introduced in Dayton this month is not just another discount offer by your business. Thousands of people are “opting in” so that they can be the first ones to see a new Big Deal from local businesses each day.

Upscale, active social networkers will spread the news about your big Deal for the day

Facebook, Twitter, Email, you name it, these prospective customers are energetic and active in the social media. They tend to be well educated and employed with extra cash for the things that interest them. Since they are active in online social networking, they tend to talk about what they are up to and because of the way The Big Deal is set up (with a minimum threshold before anyone can get the deal) they include their friends when expressing interest in Today’s Big Deal.

What does it mean that this is not just another discount offer?

In order to get the Big Deal for the day, these active consumers must go forward and purchase the deal. When they come to your business for the first time, they are walking in AS A CUSTOMER. They have already made a purchase with you and they have investigated your business by reading the page that goes out with your “deal”. They have explored your web site and discussed your business with their friends and they have put their money down and made a purchase. THIS IS NOT A FREE OFFER. Businesses that have used the Big Deal tell us that these customers come in and purchase more than the initial investment in the deal and that many are coming back to become regular customers.

Your Big DEAL is only available for 24 hours

When you participate in the BIG DEAL, you can watch how purchases are going throughout the day. The Big Deal is only available from midnight to midnight on the same day, just twenty four hours. We are working on lining up the first month of deals for Dayton. As this explodes onto the market, consider being one of the businesses that everyone is talking about. Call me, Peter DeMott, at 937-478-6222 and learn more. This powerful viral marketing opportunity does not require any initial investment. Amazingly, we can say, if it does not work you are out nothing at all. When it does work we actually pay you.

1081 Not just another discount with The BIG DEAL from eReach.com

I’d love to tell you more.

Peter DeMott, 937-478-6222

Filed Under Featured, More profits, more customers Tagged With Advertising in Dayton, Business growth, eREACH Big DEAL, Grow your business, Tools for business