Advertising In Dayton | Grow Your Busniess in Dayton (Gybindayton.com)

Does your brand tell a powerful story?

September 1, 2010 By Peter DeMott Leave a Comment

I have worked with Holland Advertising in Cincinnati with various clients over the years. I have appreciated our working relationship and I subscribe to their eNewsletter which had this article or blog post today called, “Does your brand tell a powerful story?”. I thought it was noteworthy and worth sharing with you as well. See link below the logo and pictures of the Holland Advertising staff.

http://hollandadvertising.com/index.asp?mid=100&mid2=370

It’s short but sweet. Here are a couple of the first sentences to wet your appetite:

“One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.

Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.

The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.”

I find this to be completely true when selling advertising in REACH magazine. Selling is not manipulating people and trying to corral them into saying yes, it is telling a compelling story. I have stories of success and failure that I share with my prospects from the many years that I have been an account executive/master seller/top performer/outstanding service provider or whatever you choose to call me.

I am unwilling to put together ads for clients that I don’t think will have a positive impact on their business. I work with our designer and with the client to come up with something that, from my experience will generate the type of response that they will be happy with. If my client suggests something that I think is a bad idea, I am not afraid to say something. This is one part of the story that I bring to prospects and clients that I present to.

If you are considering incentive marketing, you would do well to discuss your ideas with someone who have helped businesses to grow for over 20 years using Dayton’s most popular direct mail coupon magazine, REACH Magazine. If I think I can help you I will tell you how. If I don’t think the fit is right for you, I will also tell you and I might direct you to other avenues that are a better fit. In the mean time you will be more educated and able to grow your business based on our time together.

Peter DeMott, REACH magazine and The Big DEAL, Dayton area.

937-478-6222 or peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, eREACH Big DEAL, Grow your business, Incentive marketing, Internet marketing, Story telling, Tools for business, Your brand

An article and some resources to get the most from your businesses Facebook page

August 27, 2010 By Peter DeMott Leave a Comment

As I tell people about REACH magazine and our new eREACH Big DEAL, many times I talk to businesses about Facebook and WordPress web sites too. Today from a social networking newsletter called MASHABLE, I found this article that I thought could be helpful to you:

HOW TO: Get the Most Out of Your Business Facebook Page -by Susan Payton the president of Egg Marketing & Public Relations

If you find it helpful, please make a comment. I’d love to hear from you.

Here are some other links you may find helpful as well:

The amazing secret about REACH magazine:

http://gybindayton.com/the-amazing-secret-about-reach-magazine-in-dayton/

Sign up to receive THE BIG DEAL here:

http://www.ereach.com/signup/refer/2njbs6mqet

Find out about guaranteed advertising with The BIG DEAL

https://www.box.net/shared/xebks9pxz3

Easy FUNDRAISER for your school, team, group, or church…REALY EASY!

http://gybindayton.com/easy-fund-raiser-for-dayton-area-non-profits/

Filed Under Growing your business, Social Media for Business, more customers Tagged With Advertising in Dayton, Business growth, Facebook, Facebook marketing, Facebook marketing for businesses, Grow your business, SEO for small businesses, Tools for business

Harness the power of group buying to excite consumers in Dayton

July 26, 2010 By Peter DeMott Leave a Comment

I have prepared a pdf that explains The Big Deal clearly. If you don’t understand Facebook and Twitter, this document can help you understand how the Big Deal in the Dayton area can generate buzz for your business for days and weeks. It also explains how The Big Deal is guaranteed advertising.

You can read it online or download the pdf and print it out to share with others in your retail, service, or restaurant business.

https://www.box.net/shared/dlhds49v7e

On a personal note: My wife Patty and I have already visited two restaurants and purchased additional services after using a The Big Deal certificate. She is excited to receive her Big Deal each morning and has found it a fun and exciting way to try out new venues and services and restaurants. In all cases to date, we have purchased more than the face value of the certificate and have discussed our experience with many friends related to those businesses.

So far each business which I have signed up for The Big DEAL has informed me that on the day that their Big Deal ran, they saw a spike in activities on their web site and fielded many phone calls from eager consumers wanting to know more about their business.

After your Big DEAL runs, we provide you with a print out of all the certificates that have been purchased. In addition we give YOU a check for your portion of the proceeds from the event. How cool is that?

You can call me at 937-478-6222 to learn more about the program or to have me come by to sign you up. There is NO cost to sign up and run the program so long as we feel that your business and DEAL are appropriate for our audience of thousands of opt-in email subscribers and Facebook fans. Of course we get paid, but it is in the form of a portion of the actual sales so your success is as important to us as it is to you.

Filed Under Advertising in Dayton, Customer Perception, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Beavercreek, Business growth, Coupons, eREACH Big DEAL, Facebook, Facebook marketing, Grow your business, Incentive marketing, Internet marketing, Offers, Reaching consumers, Social Media, Social Networking for Business, Tools for business, Viral internet marketing, web site marketing

Today’s Big DEAL is REVEAL SALON in Centerville 7/8/10

July 8, 2010 By Peter DeMott Leave a Comment

Don’t miss your chance to get $60 worth of Salon services for $29 from a top salon and medical spa in Centerville:

http://www.ereach.com/bigdeal.php/4/alpha/OH/45301

Here is where you sign up to receive the BIG DEAL in your inbox:

http://www.ereach.com/signup/index.php/4/alpha/OH/45301

Filed Under Advertising in Dayton, Featured, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Business growth, Facebook marketing, Grow your business, Incentive marketing, Internet marketing, Networking, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business, Viral internet marketing

Good marketing takes planning ahead for back to school

June 18, 2010 By Peter DeMott Leave a Comment

One thing that always frustrates us here at REACH Magazine is the business owner that calls us two weeks before our magazine goes out and wants to get into that issue. The problem is that we put it to bed (that’s printer lingo for sent it to the printer) the week before.

iStock 000010585912XSmall Good marketing takes planning ahead for back to school

Some types of business have “prime times” when consumers are more active in your category of business. Plan far enough ahead that you don’t miss critical deadlines and so that you are not rushed on your advertising decisions and development of advertising copy and creative.

Back to school is not just for school supplies

Many decisions about family involvements are made as preparation for school is happening. Sometimes a child going to school suddenly frees up time for mom to be employed or to take on volunteer work or other involvements. What sporting activities are our kids going to be involved in. Even though some of these decisions are made in September and October, if your business is effected by these decisions you will want to get out in front of your prospective customers early enough to prime the pump and get them thinking that you are one of the options.

Because of all the changes that happen in the back to school time period there are many businesses that are impacted significantly by marketing and advertising during this period.

Consider these businesses and how they might be effected by changes and plans that are made for back to school:

• Shoe stores

• Day cares / after school programs

• Clothing stores

• Technical schools / for mom’s coming back into the work force because their kids are now in school

• Dance Schools, Gymnastic Schools, Sports training, fitness, recreation

• Shipping stores (what did junior forget to take to college on move in day?)

• Computers, electronics

• Carpet cleaning and house cleaning

• Salons and spas

and more…

We are currently working on REACH magazine’s Back to school edition which will arrive in homes the first week of August. If you want to be in front of consumers with a compelling message and in the vehicle that consumers LOVE, please call me soon because we will put this issue to bed before you know it. Peter DeMott 937-478-6222

Filed Under Advertising in Dayton, Featured, Growing your business, more customers Tagged With Advertising in Dayton, Business growth, Coupons, Direct mail, Grow your business, Incentive marketing, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Duct Tape Marketing, great advertising and marketing resource for businesses

June 10, 2010 By Peter DeMott Leave a Comment

I have been following Duct Tape Marketing with John Jantsch for some time. In fact when I was doing my advertising and marketing course for equine photographers online a couple of years ago, he donated a couple of his best selling book on advertising for small businesses. Now I subscribe to his blog via an email subscription and I also subscribe to his podcast via iTunes.

This particular podcast was interesting in that I have been using WordPress for this blog and my photography business web site for about six months. The title of this podcast is “Marketing in the age of Google” and it is an interview with the author of the book by the same name. Their conversation moves over to using WordPress as a complete web site which is what I do.

In just six months my photography web site has gone from 500-700 visits per month to over 5,000 visits in the month of May. Hope you enjoy this podcast and if you would like to meet to discuss advertising here in the Dayton area, I would love to meet with you. We can talk about WordPress websites, facebook pages, REACH magazine and THE BIG DEAL on eREACH.com Feel free to call me at 937-478-6222 or email me at peter@photosbypdemott.com . I have over 20 years experience working with small businesses in this area, helping them to grow through advertising and advice.

You can listen from his web site here by clicking on the link at the top of the post.

http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/

Or you can go to iTunes here and listen to the May 20th podcast here:

http://itunes.apple.com/us/podcast/small-business-marketing-blog/id78797836

Filed Under Advertising in Dayton, Featured, Growing your business, SEO Search Engine Optimization, Social Media for Business, more customers Tagged With Advertising in Dayton, Business growth, Grow your business, REACH Magazine, Reaching consumers, SEO for small businesses, Tools for business, web site marketing

Some good lists of top 10 things you can do on the internet to get noticed as a small business

May 22, 2010 By Peter DeMott Leave a Comment

I subscribe to several other blogs about social media and internet marketing to feed me good ideas and keep me up to date. Both of these blogs are available as email subscriptions which makes it very easy to keep up.

Mashable is all inclusive and covers everything social media from the iPad and cell phones to YouTube and Facebook. When it arrives in my mailbox it starts with a list of links to each article so that you can scan the list and see what may be interesting to you and go straight to whatever interests you most.

TopRank is a bit more focused on SEO and getting noticed on the internet.

Here are three article links that I found informative and useful:

10 Easy Local SEO & Online Marketing Tips from TopRank

http://www.toprankblog.com/2010/05/local-search-tips/

7 Essential SEO Tips for Small Business from TopRank

http://www.toprankblog.com/2010/05/7-seo-tips-small-business/

From Mashable, this is more in depth for the business owner willing to invest more time

10 Small Business Social Marketing Tips

http://mashable.com/2009/10/28/small-business-marketing/

Although social media is growing exponentially, I have to say that REACH Magazine is still powerful marketing for many categories of business. I have been in incentive marketing for over 20 years now, and have a long track record of matching up the right businesses for the right media and with the right incentive offers. There are many coupon venues in the Dayton market, but none of them have the rank and power of REACH magazine (The Media Audit 2009) and for the right business, REACH can be a powerful lead generator or sale generator. Please feel free to give me a call to discuss your business and marketing in REACH magazine. Along the way you also get the information that I have found helpful in the realm of social marketing free of charge. In addition we now have a new viral internet marketing program for businesses trying to reach consumers in a new and interesting way with no up front investment at all. Peter DeMott 937-478-6222

Filed Under Advertising in Dayton, Featured, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Business growth, Grow your business, Incentive marketing, Internet marketing, Local SEO, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business, web site marketing

Not just another discount with The BIG DEAL from eReach.com

May 5, 2010 By Peter DeMott Leave a Comment

The Big Deal being introduced in Dayton this month is not just another discount offer by your business. Thousands of people are “opting in” so that they can be the first ones to see a new Big Deal from local businesses each day.

Upscale, active social networkers will spread the news about your big Deal for the day

Facebook, Twitter, Email, you name it, these prospective customers are energetic and active in the social media. They tend to be well educated and employed with extra cash for the things that interest them. Since they are active in online social networking, they tend to talk about what they are up to and because of the way The Big Deal is set up (with a minimum threshold before anyone can get the deal) they include their friends when expressing interest in Today’s Big Deal.

What does it mean that this is not just another discount offer?

In order to get the Big Deal for the day, these active consumers must go forward and purchase the deal. When they come to your business for the first time, they are walking in AS A CUSTOMER. They have already made a purchase with you and they have investigated your business by reading the page that goes out with your “deal”. They have explored your web site and discussed your business with their friends and they have put their money down and made a purchase. THIS IS NOT A FREE OFFER. Businesses that have used the Big Deal tell us that these customers come in and purchase more than the initial investment in the deal and that many are coming back to become regular customers.

Your Big DEAL is only available for 24 hours

When you participate in the BIG DEAL, you can watch how purchases are going throughout the day. The Big Deal is only available from midnight to midnight on the same day, just twenty four hours. We are working on lining up the first month of deals for Dayton. As this explodes onto the market, consider being one of the businesses that everyone is talking about. Call me, Peter DeMott, at 937-478-6222 and learn more. This powerful viral marketing opportunity does not require any initial investment. Amazingly, we can say, if it does not work you are out nothing at all. When it does work we actually pay you.

I’d love to tell you more.

Peter DeMott, 937-478-6222

Filed Under Featured, More profits, more customers Tagged With Advertising in Dayton, Business growth, eREACH Big DEAL, Grow your business, Tools for business

Google Local Business Center – Promote your business online with or without a web site

April 2, 2010 By Peter DeMott Leave a Comment

You can give your business internet promotion without even having a web site with the Google Local Business Center. They even provide you with a informative video about the things you can do after you create your FREE account by clicking on the Sign-up-Now button:

• Show people on google maps exactly where your business or businesses are located

• Offer an online coupon that your customers can redeem at your business

• List your hours, phone number, web site and other details

• Photographs about your business or service or product

So, you can be on the web without even having a web site, but if you do have a web site creating a business profile on Google Local Business Center will increase your SEO on your site (Search engine optimization). That means that your rank when people are searching for your product or service will appear higher on the list of matches when someone does a search.

Here is a picture of the login area for Google Local Business Center.

This is how your business might appear on Google Local Business center when someone searches for you type of business. This is where I asked for a map of photography businesses in my area.

If you click on the dot on the map, it tells you who it is.

Best of all, it is FREE and it only takes a few minutes to put all the details that you want to share about your business.

Filed Under Advertising in Dayton, Featured Tagged With Advertising in Dayton, Tools for business

Does your brand tell a powerful story?

Today’s Big DEAL is REVEAL SALON in Centerville 7/8/10

Good marketing takes planning ahead for back to school

Some good lists of top 10 things you can do on the internet to get noticed as a small business

Not just another discount with The BIG DEAL from eReach.com

Google Local Business Center – Promote your business online with or without a web site

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