http://hollandadvertising.com/index.asp?mid=100&mid2=370

It’s short but sweet. Here are a couple of the first sentences to wet your appetite:

“One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.

Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.

The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.”

I find this to be completely true when selling advertising in REACH magazine. Selling is not manipulating people and trying to corral them into saying yes, it is telling a compelling story. I have stories of success and failure that I share with my prospects from the many years that I have been an account executive/master seller/top performer/outstanding service provider or whatever you choose to call me.

I am unwilling to put together ads for clients that I don’t think will have a positive impact on their business. I work with our designer and with the client to come up with something that, from my experience will generate the type of response that they will be happy with. If my client suggests something that I think is a bad idea, I am not afraid to say something. This is one part of the story that I bring to prospects and clients that I present to.

If you are considering incentive marketing, you would do well to discuss your ideas with someone who have helped businesses to grow for over 20 years using Dayton’s most popular direct mail coupon magazine, REACH Magazine. If I think I can help you I will tell you how. If I don’t think the fit is right for you, I will also tell you and I might direct you to other avenues that are a better fit. In the mean time you will be more educated and able to grow your business based on our time together.

Peter DeMott, REACH magazine and The Big DEAL, Dayton area.

937-478-6222 or peter@photosbypdemott.com

No related posts.

HOW TO: Get the Most Out of Your Business Facebook Page -by Susan Payton the president of Egg Marketing & Public Relations

If you find it helpful, please make a comment. I’d love to hear from you.

Here are some other links you may find helpful as well:

No related posts.

Four thing to consider when making a business logo

No related posts.

eREACH and The Big DEAL want to grow their list. If you help them, your group can make some easy cash. The Big DEAL is great fun for those who sign up. Each weekday they will receive special deals (40%-80% OFF) from local restaurants, salons, massage therapists, exciting events and venues, and fun stuff to do in the Miami Valley. From a personal perspective my wife and I have already purchased 4 different big deals including one to The Melting Pot restaurant, a massage therapist, a mexican restaurant, and Qdoba Mexican Grill all at 50% OFF. So you can see that this will be very easy to get people signed up. And if for any reason they don’t want to get the Big DEAL in their email inbox any more, they can easily unsubscribe any time. One thing that makes it really fun is that you know the deals are good because they are only available for ONE DAY (you can redeem them for up to a year, but you only have one day to purchase them).

Any reputable organization of 30 or more can participate. It can be a charity, a school group like a sports booster or PTO, it can be a church or any other not for profit club or organization.

The Big Deal will provide you with a custom sign-up link for your organization. You send out an email or put it in your newsletter or announce it at your meeting. You encourage family and friends to sign up using you special link. Then, for each person who signs up using that link, your group will receive $5 cash when that person responds by making a first time purchase of one of the Big Deals that is sent to them. For each first time purchase “Cha-Ching” your group makes $5 cash. If 100 people sign-up and 20 buy something, then your group gets a check for $100 cash for that month. If another 20 make a first time purchase the following month, guess what? your group gets another $100.  If 1000 sign-up and 200 buy something some time you get $5 for each first time purchase ($5 x 200) or $1000 for your group. Right now, your group could raise up to $10,000.00 or more based on signing up people to receive The Big DEAL in their in-box and when they make their first purchase.

Here is the link to get started to learn more : http://ereach.com/fundraiser/

You don’t have to sell anything really, just tell people about The Big DEAL and have them sign up using your special link. They then are tagged with your group information and when they make their first purchase of a Big DEAL offer from a local restaurant, retail or service business at 40-80% off then your group gets a cash credit. At the end of the month the cash credits are added up from all the first time purchases and a check is sent to your organization for the total. You could get a monthly check as those you signed up each find a Big DEAL that appeals to them and respond with their first time purchase.

This seems me to be a lot easier than selling candy and popcorn, selling mulch and plants and delivering them, selling raffle tickets, having a garage sale, car washes and all the other things that I see out there. My son was a wrestler in high school and he was expected to sell this and that for the team. What if he could raise money for the team just by giving family and friends a special hot-link which tags them to the Miamisburg wrestling team. When something good comes along and they make that first purchase then in comes a check for $5 for the team. No collecting money, no delivering overpriced candy or popcorn etc.

I put a call into our wrestling coach to tell him about it for the Miamisburg Wrestling Boosters. Hope he calls me soon, because this is too great an opportunity not to give it a try and those that sign-up are going to LOVE, LOVE, LOVE the Big Deals. My wife for example is finding it very fun to see what will come each morning.

This is a fund raise that fits right in with the philosophy of GIVERS GAIN!

Last of all, if you know a business that wants some promotion and buzz about the town by participating in The Big DEAL, please give me a call or email me.

Peter DeMott

REACH Magazine and The Big DEAL

937-478-6222 or peter@photosbypdemott.com

No related posts.

I have prepared a pdf that explains The Big Deal clearly. If you don’t understand Facebook and Twitter, this document can help you understand how the Big Deal in the Dayton area can generate buzz for your business for days and weeks. It also explains how The Big Deal is guaranteed advertising.

You can read it online or download the pdf and print it out to share with others in your retail, service, or restaurant business.

https://www.box.net/shared/dlhds49v7e

On a personal note: My wife Patty and I have already visited two restaurants and purchased additional services after using a The Big Deal certificate. She is excited to receive her Big Deal each morning and has found it a fun and exciting way to try out new venues and services and restaurants. In all cases to date, we have purchased more than the face value of the certificate and have discussed our experience with many friends related to those businesses.

So far each business which I have signed up for The Big DEAL has informed me that on the day that their Big Deal ran, they saw a spike in activities on their web site and fielded many phone calls from eager consumers wanting to know more about their business.

After your Big DEAL runs, we provide you with a print out of all the certificates that have been purchased. In addition we give YOU a check for your portion of the proceeds from the event. How cool is that?

You can call me at 937-478-6222 to learn more about the program or to have me come by to sign you up. There is NO cost to sign up and run the program so long as we feel that your business and DEAL are appropriate for our audience of thousands of opt-in email subscribers and Facebook fans. Of course we get paid, but it is in the form of a portion of the actual sales so your success is as important to us as it is to you.

Related posts:

1. More details about the NEW eReach BIG DEAL viral marketing program for Dayton

http://www.ereach.com/bigdeal.php/4/alpha/OH/45301

Here is where you sign up to receive the BIG DEAL in your inbox:

http://www.ereach.com/signup/index.php/4/alpha/OH/45301

Related posts:

1. More details about the NEW eReach BIG DEAL viral marketing program for Dayton

Some types of business have “prime times” when consumers are more active in your category of business. Plan far enough ahead that you don’t miss critical deadlines and so that you are not rushed on your advertising decisions and development of advertising copy and creative.

Back to school is not just for school supplies

Many decisions about family involvements are made as preparation for school is happening. Sometimes a child going to school suddenly frees up time for mom to be employed or to take on volunteer work or other involvements. What sporting activities are our kids going to be involved in. Even though some of these decisions are made in September and October, if your business is effected by these decisions you will want to get out in front of your prospective customers early enough to prime the pump and get them thinking that you are one of the options.

Because of all the changes that happen in the back to school time period there are many businesses that are impacted significantly by marketing and advertising during this period.

Consider these businesses and how they might be effected by changes and plans that are made for back to school:

• Shoe stores

• Day cares / after school programs

• Clothing stores

• Technical schools / for mom’s coming back into the work force because their kids are now in school

• Dance Schools, Gymnastic Schools, Sports training, fitness, recreation

• Shipping stores (what did junior forget to take to college on move in day?)

• Computers, electronics

• Carpet cleaning and house cleaning

• Salons and spas

and more…

We are currently working on REACH magazine’s Back to school edition which will arrive in homes the first week of August. If you want to be in front of consumers with a compelling message and in the vehicle that consumers LOVE, please call me soon because we will put this issue to bed before you know it. Peter DeMott 937-478-6222

No related posts.

I have been following Duct Tape Marketing with John Jantsch for some time. In fact when I was doing my advertising and marketing course for equine photographers online a couple of years ago, he donated a couple of his best selling book on advertising for small businesses. Now I subscribe to his blog via an email subscription and I also subscribe to his podcast via iTunes.

This particular podcast was interesting in that I have been using WordPress for this blog and my photography business web site for about six months. The title of this podcast is “Marketing in the age of Google” and it is an interview with the author of the book by the same name. Their conversation moves over to using WordPress as a complete web site which is what I do.

In just six months my photography web site has gone from 500-700 visits per month to over 5,000 visits in the month of May. Hope you enjoy this podcast and if you would like to meet to discuss advertising here in the Dayton area, I would love to meet with you. We can talk about WordPress websites, facebook pages, REACH magazine and THE BIG DEAL on eREACH.com  Feel free to call me at 937-478-6222 or email me at peter@photosbypdemott.com . I have over 20 years experience working with small businesses in this area, helping them to grow through advertising and advice.

You can listen from his web site here by clicking on the link at the top of the post.

http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/

Or you can go to iTunes here and listen to the May 20th podcast here:

http://itunes.apple.com/us/podcast/small-business-marketing-blog/id78797836

No related posts.

If you read down further in this blog you will see a post about how the program works, but this post is just to show you examples from our Cincinnati market. I am sure that some of these names will ring a bell with you as you read and explore. I will list the name of the restaurant, then you can look at there ad as it was presented on The Big Deal and how many were sold in just 24 hours.

The point of The Big Deal is to generate some BUZZ for your venue. People who want the deal to “go live” will share the link on their facebook accounts, at work, by phone and email so that the deal’s threshold is met and everyone can get the deal. So long as the deal goes live, we make money AND you make money. This is not one of those things where you shell out and get nothing but some mentions on radio or TV. And this is not like an ongoing sale. It’s only good for 24 hours and the media is social networking which means that people are talking about your business. Not only that, but they will be investing in your business before they even come in the front door so they are likely to take advantage of the discount offered by adding more to it.

Slatt Pub in Blue Ash – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=136

Donatos Pizza Subs and Salads – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=131

Jerry’s Cheesecakes – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=129

Soup du jour – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=126

Willie’s Sports Cafe – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=118

You can explore for yourself by looking here – http://ereach.com/recentdeals.php/3/Cincinnati/OH/45242

Here is basically how it works – http://ereach.com/how-bigdeal-works.php/3/Cincinnati/OH/45242

So why should Cincinnati have all the fun, when we have The Big Deal in Dayton now. Call me and I can answer your questions about The Big DEAL over the phone or through email or we can meet together and get your application in.

NO initial investment.

Guaranteed to work or you pay nothing.

Creates BUZZ and social networking excitement and conversations about your business.

Call me, Peter DeMott at 937-478-6222. Email me at peter@photosbypdemott.com

Patial sample of what is sent out to consumers. Including logo, video, photos, and a well written editorial description of your business and or service provided.

Related posts:

1. More details about the NEW eReach BIG DEAL viral marketing program for Dayton

Reach Magazine is proud to introduce our latest advertising product, eReach.com Big Deal!

The Big Deal is our latest addition to the digital side of our product lineup, and brings you the ability to promote your business to thousands of people in an exclusive format – and sell your products and services directly to those consumers on line.

How it works is really quite simple… each day we offer ONE product or service to our email subscriber list of over 30,000 and growing, it’s offered at an aggressive discount to peak consumer interest, a minimum number is required to be sold for the deal ‘go live’, and the deal is only available until midnight that night. After midnight, as long as the minimum requirement was met, consumers’ credit cards will be charged and they will receive an email with instructions for how to get their Big Deal Certificate. They bring the certificate into your business, and your staff makes them happy so that they return time and time again.

(Partial sample above)

The best part…

IT’S GUARANTEED TO WORK, AND THERE IS NO UPFRONT COST TO PARTICIPATE!

After the deal is closed, we’ll let you know who bought your certificates and what their certificate number is. We’ll cut you 3 checks for your share, you’ll get the first one within a few days and the other checks in 30 and 60 days. We only make money when you make money.

If you have excess capacity, would love to have some new customers, and your product cost structure allows for discounting to attract new customers, the eReach Big Deal is perfect for your business. Contact your sales rep for additional information today!

Over 30,000 Opt-In email subscribers
No Upfront Cost
GUARANTEED customers
Exclusive exposure allows you to “own” the conversation
Redemption occurs over a 12 month period

Click Here to see today’s Big Deal.

Click Here to see recent Cincinnati deals.

If you would like information about any of Reach Magazine’s products, please talk with your Reach Magazine sales professional, …That would be ME, Peter DeMott at 937-478-6222. If you have a Reach rep that you are already working with call 534-0470 and ask for them.

Click Here to see our newly redesigned website. Designed to maximize the conversation about our clients and deliver RESULTS!

Receive The eReach BIG DEAL in your in-box each weekday

Related posts:

1. More details about the NEW eReach BIG DEAL viral marketing program for Dayton