Growing Your Business | Grow Your Busniess in Dayton (Gybindayton.com)

Does your brand tell a powerful story?

September 1, 2010 By Peter DeMott Leave a Comment

I have worked with Holland Advertising in Cincinnati with various clients over the years. I have appreciated our working relationship and I subscribe to their eNewsletter which had this article or blog post today called, “Does your brand tell a powerful story?”. I thought it was noteworthy and worth sharing with you as well. See link below the logo and pictures of the Holland Advertising staff.

http://hollandadvertising.com/index.asp?mid=100&mid2=370

It’s short but sweet. Here are a couple of the first sentences to wet your appetite:

“One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.

Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.

The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.”

I find this to be completely true when selling advertising in REACH magazine. Selling is not manipulating people and trying to corral them into saying yes, it is telling a compelling story. I have stories of success and failure that I share with my prospects from the many years that I have been an account executive/master seller/top performer/outstanding service provider or whatever you choose to call me.

I am unwilling to put together ads for clients that I don’t think will have a positive impact on their business. I work with our designer and with the client to come up with something that, from my experience will generate the type of response that they will be happy with. If my client suggests something that I think is a bad idea, I am not afraid to say something. This is one part of the story that I bring to prospects and clients that I present to.

If you are considering incentive marketing, you would do well to discuss your ideas with someone who have helped businesses to grow for over 20 years using Dayton’s most popular direct mail coupon magazine, REACH Magazine. If I think I can help you I will tell you how. If I don’t think the fit is right for you, I will also tell you and I might direct you to other avenues that are a better fit. In the mean time you will be more educated and able to grow your business based on our time together.

Peter DeMott, REACH magazine and The Big DEAL, Dayton area.

937-478-6222 or peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, eREACH Big DEAL, Grow your business, Incentive marketing, Internet marketing, Story telling, Tools for business, Your brand

An article and some resources to get the most from your businesses Facebook page

August 27, 2010 By Peter DeMott Leave a Comment

As I tell people about REACH magazine and our new eREACH Big DEAL, many times I talk to businesses about Facebook and WordPress web sites too. Today from a social networking newsletter called MASHABLE, I found this article that I thought could be helpful to you:

HOW TO: Get the Most Out of Your Business Facebook Page -by Susan Payton the president of Egg Marketing & Public Relations

If you find it helpful, please make a comment. I’d love to hear from you.

Here are some other links you may find helpful as well:

The amazing secret about REACH magazine:

http://gybindayton.com/the-amazing-secret-about-reach-magazine-in-dayton/

Sign up to receive THE BIG DEAL here:

http://www.ereach.com/signup/refer/2njbs6mqet

Find out about guaranteed advertising with The BIG DEAL

https://www.box.net/shared/xebks9pxz3

Easy FUNDRAISER for your school, team, group, or church…REALY EASY!

http://gybindayton.com/easy-fund-raiser-for-dayton-area-non-profits/

Filed Under Growing your business, Social Media for Business, more customers Tagged With Advertising in Dayton, Business growth, Facebook, Facebook marketing, Facebook marketing for businesses, Grow your business, SEO for small businesses, Tools for business

Harness the power of group buying to excite consumers in Dayton

July 26, 2010 By Peter DeMott Leave a Comment

I have prepared a pdf that explains The Big Deal clearly. If you don’t understand Facebook and Twitter, this document can help you understand how the Big Deal in the Dayton area can generate buzz for your business for days and weeks. It also explains how The Big Deal is guaranteed advertising.

You can read it online or download the pdf and print it out to share with others in your retail, service, or restaurant business.

https://www.box.net/shared/dlhds49v7e

On a personal note: My wife Patty and I have already visited two restaurants and purchased additional services after using a The Big Deal certificate. She is excited to receive her Big Deal each morning and has found it a fun and exciting way to try out new venues and services and restaurants. In all cases to date, we have purchased more than the face value of the certificate and have discussed our experience with many friends related to those businesses.

So far each business which I have signed up for The Big DEAL has informed me that on the day that their Big Deal ran, they saw a spike in activities on their web site and fielded many phone calls from eager consumers wanting to know more about their business.

After your Big DEAL runs, we provide you with a print out of all the certificates that have been purchased. In addition we give YOU a check for your portion of the proceeds from the event. How cool is that?

You can call me at 937-478-6222 to learn more about the program or to have me come by to sign you up. There is NO cost to sign up and run the program so long as we feel that your business and DEAL are appropriate for our audience of thousands of opt-in email subscribers and Facebook fans. Of course we get paid, but it is in the form of a portion of the actual sales so your success is as important to us as it is to you.

Filed Under Advertising in Dayton, Customer Perception, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Beavercreek, Business growth, Coupons, eREACH Big DEAL, Facebook, Facebook marketing, Grow your business, Incentive marketing, Internet marketing, Offers, Reaching consumers, Social Media, Social Networking for Business, Tools for business, Viral internet marketing, web site marketing

Today’s Big DEAL is REVEAL SALON in Centerville 7/8/10

July 8, 2010 By Peter DeMott Leave a Comment

Don’t miss your chance to get $60 worth of Salon services for $29 from a top salon and medical spa in Centerville:

http://www.ereach.com/bigdeal.php/4/alpha/OH/45301

Here is where you sign up to receive the BIG DEAL in your inbox:

http://www.ereach.com/signup/index.php/4/alpha/OH/45301

Filed Under Advertising in Dayton, Featured, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Business growth, Facebook marketing, Grow your business, Incentive marketing, Internet marketing, Networking, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business, Viral internet marketing

Good marketing takes planning ahead for back to school

June 18, 2010 By Peter DeMott Leave a Comment

One thing that always frustrates us here at REACH Magazine is the business owner that calls us two weeks before our magazine goes out and wants to get into that issue. The problem is that we put it to bed (that’s printer lingo for sent it to the printer) the week before.

iStock 000010585912XSmall Good marketing takes planning ahead for back to school

Some types of business have “prime times” when consumers are more active in your category of business. Plan far enough ahead that you don’t miss critical deadlines and so that you are not rushed on your advertising decisions and development of advertising copy and creative.

Back to school is not just for school supplies

Many decisions about family involvements are made as preparation for school is happening. Sometimes a child going to school suddenly frees up time for mom to be employed or to take on volunteer work or other involvements. What sporting activities are our kids going to be involved in. Even though some of these decisions are made in September and October, if your business is effected by these decisions you will want to get out in front of your prospective customers early enough to prime the pump and get them thinking that you are one of the options.

Because of all the changes that happen in the back to school time period there are many businesses that are impacted significantly by marketing and advertising during this period.

Consider these businesses and how they might be effected by changes and plans that are made for back to school:

• Shoe stores

• Day cares / after school programs

• Clothing stores

• Technical schools / for mom’s coming back into the work force because their kids are now in school

• Dance Schools, Gymnastic Schools, Sports training, fitness, recreation

• Shipping stores (what did junior forget to take to college on move in day?)

• Computers, electronics

• Carpet cleaning and house cleaning

• Salons and spas

and more…

We are currently working on REACH magazine’s Back to school edition which will arrive in homes the first week of August. If you want to be in front of consumers with a compelling message and in the vehicle that consumers LOVE, please call me soon because we will put this issue to bed before you know it. Peter DeMott 937-478-6222

Filed Under Advertising in Dayton, Featured, Growing your business, more customers Tagged With Advertising in Dayton, Business growth, Coupons, Direct mail, Grow your business, Incentive marketing, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Duct Tape Marketing, great advertising and marketing resource for businesses

June 10, 2010 By Peter DeMott Leave a Comment

I have been following Duct Tape Marketing with John Jantsch for some time. In fact when I was doing my advertising and marketing course for equine photographers online a couple of years ago, he donated a couple of his best selling book on advertising for small businesses. Now I subscribe to his blog via an email subscription and I also subscribe to his podcast via iTunes.

This particular podcast was interesting in that I have been using WordPress for this blog and my photography business web site for about six months. The title of this podcast is “Marketing in the age of Google” and it is an interview with the author of the book by the same name. Their conversation moves over to using WordPress as a complete web site which is what I do.

In just six months my photography web site has gone from 500-700 visits per month to over 5,000 visits in the month of May. Hope you enjoy this podcast and if you would like to meet to discuss advertising here in the Dayton area, I would love to meet with you. We can talk about WordPress websites, facebook pages, REACH magazine and THE BIG DEAL on eREACH.com Feel free to call me at 937-478-6222 or email me at peter@photosbypdemott.com . I have over 20 years experience working with small businesses in this area, helping them to grow through advertising and advice.

You can listen from his web site here by clicking on the link at the top of the post.

http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/

Or you can go to iTunes here and listen to the May 20th podcast here:

http://itunes.apple.com/us/podcast/small-business-marketing-blog/id78797836

Filed Under Advertising in Dayton, Featured, Growing your business, SEO Search Engine Optimization, Social Media for Business, more customers Tagged With Advertising in Dayton, Business growth, Grow your business, REACH Magazine, Reaching consumers, SEO for small businesses, Tools for business, web site marketing

Cincinnati Restaurants make a splash, get new customers & buzz..Now Dayton Restaurants can do the same

June 3, 2010 By Peter DeMott Leave a Comment

The Big Deal is now live in the Dayton Market. Cincinnati restaurants, sports bars, entertainment venues and more are generating buzz for their locations and lots of new customers using The Big DEAL.

If you read down further in this blog you will see a post about how the program works, but this post is just to show you examples from our Cincinnati market. I am sure that some of these names will ring a bell with you as you read and explore. I will list the name of the restaurant, then you can look at there ad as it was presented on The Big Deal and how many were sold in just 24 hours.

The point of The Big Deal is to generate some BUZZ for your venue. People who want the deal to “go live” will share the link on their facebook accounts, at work, by phone and email so that the deal’s threshold is met and everyone can get the deal. So long as the deal goes live, we make money AND you make money. This is not one of those things where you shell out and get nothing but some mentions on radio or TV. And this is not like an ongoing sale. It’s only good for 24 hours and the media is social networking which means that people are talking about your business. Not only that, but they will be investing in your business before they even come in the front door so they are likely to take advantage of the discount offered by adding more to it.

Slatt Pub in Blue Ash – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=136

Donatos Pizza Subs and Salads – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=131

Jerry’s Cheesecakes – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=129

Soup du jour – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=126

Willie’s Sports Cafe – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=118

You can explore for yourself by looking here – http://ereach.com/recentdeals.php/3/Cincinnati/OH/45242

Here is basically how it works – http://ereach.com/how-bigdeal-works.php/3/Cincinnati/OH/45242

So why should Cincinnati have all the fun, when we have The Big Deal in Dayton now. Call me and I can answer your questions about The Big DEAL over the phone or through email or we can meet together and get your application in.

NO initial investment.

Guaranteed to work or you pay nothing.

Creates BUZZ and social networking excitement and conversations about your business.

Call me, Peter DeMott at 937-478-6222. Email me at peter@photosbypdemott.com

Patial sample of what is sent out to consumers. Including logo, video, photos, and a well written editorial description of your business and or service provided.

Filed Under Customer Perception, Customer Service, Featured, Growing your business, More profits, Social Media for Business, more customers

The Big DEAL, Dayton’s New viral internet marketing program creating BUZZ for you business

June 3, 2010 By Peter DeMott Leave a Comment

New from Dayton’s most popular coupon magazine comes a new viral internet markeing program that can create a buzz about your business for days and weeks to come. Do you want people posting your business on their facebook page and emailing their friends about you? Do you want them to call their friends and tell them to go to a web address that tells all about your business and services?

Reach Magazine is proud to introduce our latest advertising product, eReach.com Big Deal!

The Big Deal is our latest addition to the digital side of our product lineup, and brings you the ability to promote your business to thousands of people in an exclusive format – and sell your products and services directly to those consumers on line.

How it works is really quite simple… each day we offer ONE product or service to our email subscriber list of over 30,000 and growing, it’s offered at an aggressive discount to peak consumer interest, a minimum number is required to be sold for the deal ‘go live’, and the deal is only available until midnight that night. After midnight, as long as the minimum requirement was met, consumers’ credit cards will be charged and they will receive an email with instructions for how to get their Big Deal Certificate. They bring the certificate into your business, and your staff makes them happy so that they return time and time again.

(Partial sample above)

The best part…

IT’S GUARANTEED TO WORK, AND THERE IS NO UPFRONT COST TO PARTICIPATE!

After the deal is closed, we’ll let you know who bought your certificates and what their certificate number is. We’ll cut you 3 checks for your share, you’ll get the first one within a few days and the other checks in 30 and 60 days. We only make money when you make money.

If you have excess capacity, would love to have some new customers, and your product cost structure allows for discounting to attract new customers, the eReach Big Deal is perfect for your business. Contact your sales rep for additional information today!

Over 30,000 Opt-In email subscribers
No Upfront Cost
GUARANTEED customers
Exclusive exposure allows you to “own” the conversation
Redemption occurs over a 12 month period

Click Here to see today’s Big Deal.

Click Here to see recent Cincinnati deals.

If you would like information about any of Reach Magazine’s products, please talk with your Reach Magazine sales professional, …That would be ME, Peter DeMott at 937-478-6222. If you have a Reach rep that you are already working with call 534-0470 and ask for them.

Click Here to see our newly redesigned website. Designed to maximize the conversation about our clients and deliver RESULTS!

Receive The eReach BIG DEAL in your in-box each weekday

Filed Under Featured, Growing your business, More profits, Social Media for Business, more customers

The Big Deal is now live in the Dayton market!

June 1, 2010 By Peter DeMott Leave a Comment

The easiest way for you as a business owner to learn more about the Big DEAL here is Dayton is to sign up for the Big DEAL yourself. In fact, you will likely take some of the deals to use yourself. Once you see that restaurant that you’ve been wanting to go to offer a deal, or the salon that your wife has been talking about trying out, you just might jump on some of the deals that arrive in your mailbox each day. Maybe it will be one of those “bucket list” type things like going sky diving or scuba diving for half price. Whatever it is, it will always be a surprise waiting for you to discover each morning 5 days a week in your in-box.

There are couple things that make The Big Deal very different than any promotion you’ve ever done.

First off, we won’t just take any deal that a business wants to offer. It has to be so good that we think it could spread like a wild fire through the various social networking and email lists. If there are not enough people who want the deal enough to tell their friends about it, then we may not want to run that deal. You see, the deal does not go live unless enough people want the deal.

The other thing is that is NOT just putting your product or service on sale for a week or a month. This is deal is only good for 24 hours. People have to act with their wallets NOW or the deal is gone.

And as a business owner, this is not like someone coming in your door with a coupon. These customers have invested in your business with real cash. They have asked around and looked at your web site. They may have called you that day with questions.

And what has all that asking around done for you. People are talking, emailing, and discussing your business on facebook and gathering friends to buy the deal with them. With the right DEAL you can create a buzz about your business that will continue for days and weeks after the deal is gone.

So sign up now to receive The Big DEAL in your email inbox and see what it is all about. Then call me to discuss how we might promote your business with The Big Deal here in Dayton. Peter DeMott at 937-478-6222

Sign-up to receive The Big DEAL at this web site:

http://www.ereach.com/signup

Filed Under Featured, Growing your business, Social Media for Business, more customers

Does your brand tell a powerful story?

Today’s Big DEAL is REVEAL SALON in Centerville 7/8/10

Good marketing takes planning ahead for back to school

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