September 8, 2010

Easy fund raiser for Dayton area non-profits

Back to School means it’s time for more FUNDRAISERS. Would you like to have a fundraiser that does not require selling, no deliveries, no washing of cars, no handling of money, no picking up of anything. This has to be the easiest fundraising opportunity in the Dayton area.

eREACH and The Big DEAL want to grow their list. If you help them, your group can make some easy cash. The Big DEAL is great fun for those who sign up. Each weekday they will receive special deals (40%-80% OFF) from local restaurants, salons, massage therapists, exciting events and venues, and fun stuff to do in the Miami Valley. From a personal perspective my wife and I have already purchased 4 different big deals including one to The Melting Pot restaurant, a massage therapist, a mexican restaurant, and Qdoba Mexican Grill all at 50% OFF. So you can see that this will be very easy to get people signed up. And if for any reason they don’t want to get the Big DEAL in their email inbox any more, they can easily unsubscribe any time. One thing that makes it really fun is that you know the deals are good because they are only available for ONE DAY (you can redeem them for up to a year, but you only have one day to purchase them).

180x300 fundraiser Easy fund raiser for Dayton area non profits

Any reputable organization of 30 or more can participate. It can be a charity, a school group like a sports booster or PTO, it can be a church or any other not for profit club or organization.

The Big Deal will provide you with a custom sign-up link for your organization. You send out an email or put it in your newsletter or announce it at your meeting. You encourage family and friends to sign up using you special link. Then, for each person who signs up using that link, your group will receive $5 cash when that person responds by making a first time purchase of one of the Big Deals that is sent to them. For each first time purchase “Cha-Ching” your group makes $5 cash. If 100 people sign-up and 20 buy something, then your group gets a check for $100 cash for that month. If another 20 make a first time purchase the following month, guess what? your group gets another $100.  If 1000 sign-up and 200 buy something some time you get $5 for each first time purchase ($5 x 200) or $1000 for your group. Right now, your group could raise up to $10,000.00 or more based on signing up people to receive The Big DEAL in their in-box and when they make their first purchase.

Here is the link to get started to learn more : http://ereach.com/fundraiser/

You don’t have to sell anything really, just tell people about The Big DEAL and have them sign up using your special link. They then are tagged with your group information and when they make their first purchase of a Big DEAL offer from a local restaurant, retail or service business at 40-80% off then your group gets a cash credit. At the end of the month the cash credits are added up from all the first time purchases and a check is sent to your organization for the total. You could get a monthly check as those you signed up each find a Big DEAL that appeals to them and respond with their first time purchase.

This seems me to be a lot easier than selling candy and popcorn, selling mulch and plants and delivering them, selling raffle tickets, having a garage sale, car washes and all the other things that I see out there. My son was a wrestler in high school and he was expected to sell this and that for the team. What if he could raise money for the team just by giving family and friends a special hot-link which tags them to the Miamisburg wrestling team. When something good comes along and they make that first purchase then in comes a check for $5 for the team. No collecting money, no delivering overpriced candy or popcorn etc.

I put a call into our wrestling coach to tell him about it for the Miamisburg Wrestling Boosters. Hope he calls me soon, because this is too great an opportunity not to give it a try and those that sign-up are going to LOVE, LOVE, LOVE the Big Deals. My wife for example is finding it very fun to see what will come each morning.

This is a fund raise that fits right in with the philosophy of GIVERS GAIN!

Last of all, if you know a business that wants some promotion and buzz about the town by participating in The Big DEAL, please give me a call or email me.

Peter DeMott

REACH Magazine and The Big DEAL

937-478-6222 or peter@photosbypdemott.com

Today’s Big DEAL is REVEAL SALON in Centerville 7/8/10

Don’t miss your chance to get $60 worth of Salon services for $29 from a top salon and medical spa in Centerville:

http://www.ereach.com/bigdeal.php/4/alpha/OH/45301

bigdeal salonreveal Todays Big DEAL is REVEAL SALON in Centerville 7/8/10

Here is where you sign up to receive the BIG DEAL in your inbox:

http://www.ereach.com/signup/index.php/4/alpha/OH/45301

Good marketing takes planning ahead for back to school

One thing that always frustrates us here at REACH Magazine is the business owner that calls us two weeks before our magazine goes out and wants to get into that issue. The problem is that we put it to bed (that’s printer lingo for sent it to the printer) the week before.

iStock 000010585912XSmall Good marketing takes planning ahead for back to school

Some types of business have “prime times” when consumers are more active in your category of business. Plan far enough ahead that you don’t miss critical deadlines and so that you are not rushed on your advertising decisions and development of advertising copy and creative.

Back to school is not just for school supplies

Many decisions about family involvements are made as preparation for school is happening. Sometimes a child going to school suddenly frees up time for mom to be employed or to take on volunteer work or other involvements. What sporting activities are our kids going to be involved in. Even though some of these decisions are made in September and October, if your business is effected by these decisions you will want to get out in front of your prospective customers early enough to prime the pump and get them thinking that you are one of the options.

Because of all the changes that happen in the back to school time period there are many businesses that are impacted significantly by marketing and advertising during this period.

Consider these businesses and how they might be effected by changes and plans that are made for back to school:

• Shoe stores

• Day cares / after school programs

• Clothing stores

• Technical schools / for mom’s coming back into the work force because their kids are now in school

• Dance Schools, Gymnastic Schools, Sports training, fitness, recreation

• Shipping stores (what did junior forget to take to college on move in day?)

• Computers, electronics

• Carpet cleaning and house cleaning

• Salons and spas

and more…

We are currently working on REACH magazine’s Back to school edition which will arrive in homes the first week of August. If you want to be in front of consumers with a compelling message and in the vehicle that consumers LOVE, please call me soon because we will put this issue to bed before you know it. Peter DeMott 937-478-6222

Duct Tape Marketing, great advertising and marketing resource for businesses

ps.kycbeyeq.170x170 75 Duct Tape Marketing, great advertising and marketing resource for businesses

I have been following Duct Tape Marketing with John Jantsch for some time. In fact when I was doing my advertising and marketing course for equine photographers online a couple of years ago, he donated a couple of his best selling book on advertising for small businesses. Now I subscribe to his blog via an email subscription and I also subscribe to his podcast via iTunes.

This particular podcast was interesting in that I have been using WordPress for this blog and my photography business web site for about six months. The title of this podcast is “Marketing in the age of Google” and it is an interview with the author of the book by the same name. Their conversation moves over to using WordPress as a complete web site which is what I do.

In just six months my photography web site has gone from 500-700 visits per month to over 5,000 visits in the month of May. Hope you enjoy this podcast and if you would like to meet to discuss advertising here in the Dayton area, I would love to meet with you. We can talk about WordPress websites, facebook pages, REACH magazine and THE BIG DEAL on eREACH.com  Feel free to call me at 937-478-6222 or email me at peter@photosbypdemott.com . I have over 20 years experience working with small businesses in this area, helping them to grow through advertising and advice.

You can listen from his web site here by clicking on the link at the top of the post.

http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/

Or you can go to iTunes here and listen to the May 20th podcast here:

http://itunes.apple.com/us/podcast/small-business-marketing-blog/id78797836

Cincinnati Restaurants make a splash, get new customers & buzz..Now Dayton Restaurants can do the same

The Big Deal is now live in the Dayton Market. Cincinnati restaurants, sports bars, entertainment venues and more are generating buzz for their locations and lots of new customers using The Big DEAL.

If you read down further in this blog you will see a post about how the program works, but this post is just to show you examples from our Cincinnati market. I am sure that some of these names will ring a bell with you as you read and explore. I will list the name of the restaurant, then you can look at there ad as it was presented on The Big Deal and how many were sold in just 24 hours.

bigdeal logo final1 Cincinnati Restaurants make a splash, get new customers & buzz..Now Dayton Restaurants can do the same

The point of The Big Deal is to generate some BUZZ for your venue. People who want the deal to “go live” will share the link on their facebook accounts, at work, by phone and email so that the deal’s threshold is met and everyone can get the deal. So long as the deal goes live, we make money AND you make money. This is not one of those things where you shell out and get nothing but some mentions on radio or TV. And this is not like an ongoing sale. It’s only good for 24 hours and the media is social networking which means that people are talking about your business. Not only that, but they will be investing in your business before they even come in the front door so they are likely to take advantage of the discount offered by adding more to it.

Slatt Pub in Blue Ash – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=136

Donatos Pizza Subs and Salads – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=131

Jerry’s Cheesecakes – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=129

Soup du jour – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=126

Willie’s Sports Cafe – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=118

You can explore for yourself by looking here – http://ereach.com/recentdeals.php/3/Cincinnati/OH/45242

Here is basically how it works – http://ereach.com/how-bigdeal-works.php/3/Cincinnati/OH/45242

So why should Cincinnati have all the fun, when we have The Big Deal in Dayton now. Call me and I can answer your questions about The Big DEAL over the phone or through email or we can meet together and get your application in.

NO initial investment.

Guaranteed to work or you pay nothing.

Creates BUZZ and social networking excitement and conversations about your business.

Call me, Peter DeMott at 937-478-6222. Email me at peter@photosbypdemott.com

Willies Cincinnati Restaurants make a splash, get new customers & buzz..Now Dayton Restaurants can do the same

Patial sample of what is sent out to consumers. Including logo, video, photos, and a well written editorial description of your business and or service provided.

The Big DEAL, Dayton’s New viral internet marketing program creating BUZZ for you business

New from Dayton’s most popular coupon magazine comes a new viral internet markeing program that can create a buzz about your business for days and weeks to come. Do you want people posting your business on their facebook page and emailing their friends about you? Do you want them to call their friends and tell them to go to a web address that tells all about your business and services?

Reach Magazine is proud to introduce our latest advertising product, eReach.com Big Deal!

The Big Deal is our latest addition to the digital side of our product lineup, and brings you the ability to promote your business to thousands of people in an exclusive format – and sell your products and services directly to those consumers on line.

bigdeal logo final The Big DEAL, Daytons New viral internet marketing program creating BUZZ for you business

How it works is really quite simple… each day we offer ONE product or service to our email subscriber list of over 30,000 and growing, it’s offered at an aggressive discount to peak consumer interest, a minimum number is required to be sold for the deal ‘go live’, and the deal is only available until midnight that night. After midnight, as long as the minimum requirement was met, consumers’ credit cards will be charged and they will receive an email with instructions for how to get their Big Deal Certificate. They bring the certificate into your business, and your staff makes them happy so that they return time and time again.

Big Deal The Big DEAL, Daytons New viral internet marketing program creating BUZZ for you business

(Partial sample above)

The best part…

IT’S GUARANTEED TO WORK, AND THERE IS NO UPFRONT COST TO PARTICIPATE!

After the deal is closed, we’ll let you know who bought your certificates and what their certificate number is. We’ll cut you 3 checks for your share, you’ll get the first one within a few days and the other checks in 30 and 60 days. We only make money when you make money.

If you have excess capacity, would love to have some new customers, and your product cost structure allows for discounting to attract new customers, the eReach Big Deal is perfect for your business. Contact your sales rep for additional information today!

Over 30,000 Opt-In email subscribers
No Upfront Cost
GUARANTEED customers
Exclusive exposure allows you to “own” the conversation
Redemption occurs over a 12 month period

Click Here to see today’s Big Deal.

Click Here to see recent Cincinnati deals.

If you would like information about any of Reach Magazine’s products, please talk with your Reach Magazine sales professional, …That would be ME, Peter DeMott at 937-478-6222. If you have a Reach rep that you are already working with call 534-0470 and ask for them.

Click Here to see our newly redesigned website. Designed to maximize the conversation about our clients and deliver RESULTS!

Receive The eReach BIG DEAL in your in-box each weekday

Finding a job in the age of the internet – start a blog

David Meerman Scott

David Meerman Scott has a blog called Web Ink Now about marketing and leadership strategies. Today’s blog post I found to be very interesting. There are many things that recent graduates can do to make themselves attractive for hiring.

His main idea for this post is that if students will start a blog while in school they will have accumulated a mass of data that search engines will serve up to prospective employers. If a business is looking for someone who is able to communicate, they will be able to see it in the blog. If they need a idea leader, they will see it in the blog and so on. Go visit David’s blog and sign up for email delivery as I have.

http://www.webinknow.com/2010/06/job-search-advice-for-university-students-and-recent-graduates.html

I found another concept interesting for college grads. This came from another blog that I subscibed to, however I cannot recall who it is right now. Consider this. If someone is looking to hire someone is it more likely that they will see what they want in the grads who live  at home and watch TV half of each day and look for a job an hour or two each day or each week, or will they see more potential in the “go givers” who since they are not employed volunteer for 20 hours each week at the charity of  their choice? How will it come across to the prospective employer when in the interview they have powerful answers to things they are doing right now to help others and make a difference in the world? What if this was a student currently in college with good grades and who is volunteering while still in school rather than just going to parties, sleeping, eating, studying and going to classes and in that order?

One more idea to add, in addition, joining a business networking group like Rainmakers will present a new grad with opportunities to meet face to face with business owners and perhaps find a good fit in a non-threatening environment. How might a prospective employer feel about someone, again who is a “go giver” who actually provides their company with connections that will help their business through networking. Is that the type of person you might want to hire?

I hope that you have enjoyed these ideas and will pass them on to the recent college grad that you know that is looking for a career. For that matter, if you know a Junior or Senior in college, send them a link to this blog. Perhaps the light will go on and they will start their blog early enough so that there is a mass of data for prospective employers to review and consider.

The Big Deal is now live in the Dayton market!

The easiest way for you as a business owner to learn more about the Big DEAL here is Dayton is to sign up for the Big DEAL yourself. In fact, you will likely take some of the deals to use yourself. Once you see that restaurant that you’ve been wanting to go to offer a deal, or the salon that your wife has been talking about trying out, you just might jump on some of the deals that arrive in your mailbox each day. Maybe it will be one of those “bucket list” type things like going sky diving or scuba diving for half price. Whatever it is, it will always be a surprise waiting for you to discover each morning 5 days a week in your in-box.

There are couple things that make The Big Deal very different than any promotion you’ve ever done.

First off, we won’t just take any deal that a business wants to offer. It has to be so good that we think it could spread like a wild fire through the various social networking and email lists. If there are not enough people who want the deal enough to tell their friends about it, then we may not want to run that deal. You see, the deal does not go live unless enough people want the deal.

The other thing is that is NOT just putting your product or service on sale for a week or a month. This is deal is only good for 24 hours. People have to act with their wallets NOW or the deal is gone.

And as a business owner, this is not like someone coming in your door with a coupon. These customers have invested in your business with real cash. They have asked around and looked at your web site. They may have called you that day with questions.

And what has all that asking around done for you. People are talking, emailing, and discussing your business on facebook and gathering friends to buy the deal with them. With the right DEAL you can create a buzz about your business that will continue for days and weeks after the deal is gone.

So sign up now to receive The Big DEAL in your email inbox and see what it is all about. Then call me to discuss how we might promote your business with The Big Deal here in Dayton. Peter DeMott at 937-478-6222

Sign-up to receive The Big DEAL at this web site:

http://www.ereach.com/signup

bigdeal logo final The Big Deal is now live in the Dayton market!

Using Linkedin effectively

For me Linkedin can be frustating. I want to connect to someone and it won’t let me because I don’t know their email address or I’m not in a group with them. But, Chirs Brogen social networking guru, has some great tips on using Linkin more effectively.

Use Linkedin Effectively, by Chris Brogen

Hope you find it useful and informative.

ca007 m Using Linkedin effectively

Some good lists of top 10 things you can do on the internet to get noticed as a small business

I subscribe to several other blogs about social media and internet marketing to feed me good ideas and keep me up to date. Both of these blogs are available as email subscriptions which makes it very easy to keep up.

Mashable is all inclusive and covers everything social media from the iPad and cell phones to YouTube and Facebook. When it arrives in my mailbox it starts with a list of links to each article so that you can scan the list and see what may be interesting to you and go straight to whatever interests you most.

TopRank is a bit more focused on SEO and getting noticed on the internet.

Here are three article links that I found informative and useful:

TopRank Some good lists of top 10 things you can do on the internet to get noticed as a small business

10 Easy Local SEO & Online Marketing Tips from TopRank

http://www.toprankblog.com/2010/05/local-search-tips/

7 Essential SEO Tips for Small Business from TopRank

http://www.toprankblog.com/2010/05/7-seo-tips-small-business/

mashable logo Some good lists of top 10 things you can do on the internet to get noticed as a small business

From Mashable, this is more in depth for the business owner willing to invest more time

10 Small Business Social Marketing Tips

http://mashable.com/2009/10/28/small-business-marketing/

Although social media is growing exponentially, I have to say that REACH Magazine is still powerful marketing for many categories of business. I have been in incentive marketing for over 20 years now, and have a long track record of matching up the right businesses for the right media and with the right incentive offers. There are many coupon venues in the Dayton market, but none of them have the rank and power of REACH magazine  (The Media Audit 2009) and for the right business, REACH can be a powerful lead generator or sale generator. Please feel free to give me a call to discuss your business and marketing in REACH magazine. Along the way you also get the information that I have found helpful in the realm of social marketing free of charge. In addition we now have a new viral internet marketing program for businesses trying to reach consumers in a new and interesting way with no up front investment at all. Peter DeMott 937-478-6222