Customer Perception | Grow Your Busniess in Dayton (Gybindayton.com)

Does your brand tell a powerful story?

September 1, 2010 By Peter DeMott Leave a Comment

I have worked with Holland Advertising in Cincinnati with various clients over the years. I have appreciated our working relationship and I subscribe to their eNewsletter which had this article or blog post today called, “Does your brand tell a powerful story?”. I thought it was noteworthy and worth sharing with you as well. See link below the logo and pictures of the Holland Advertising staff.

http://hollandadvertising.com/index.asp?mid=100&mid2=370

It’s short but sweet. Here are a couple of the first sentences to wet your appetite:

“One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.

Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.

The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.”

I find this to be completely true when selling advertising in REACH magazine. Selling is not manipulating people and trying to corral them into saying yes, it is telling a compelling story. I have stories of success and failure that I share with my prospects from the many years that I have been an account executive/master seller/top performer/outstanding service provider or whatever you choose to call me.

I am unwilling to put together ads for clients that I don’t think will have a positive impact on their business. I work with our designer and with the client to come up with something that, from my experience will generate the type of response that they will be happy with. If my client suggests something that I think is a bad idea, I am not afraid to say something. This is one part of the story that I bring to prospects and clients that I present to.

If you are considering incentive marketing, you would do well to discuss your ideas with someone who have helped businesses to grow for over 20 years using Dayton’s most popular direct mail coupon magazine, REACH Magazine. If I think I can help you I will tell you how. If I don’t think the fit is right for you, I will also tell you and I might direct you to other avenues that are a better fit. In the mean time you will be more educated and able to grow your business based on our time together.

Peter DeMott, REACH magazine and The Big DEAL, Dayton area.

937-478-6222 or peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, eREACH Big DEAL, Grow your business, Incentive marketing, Internet marketing, Story telling, Tools for business, Your brand

Easy fund raiser for Dayton area non-profits

July 27, 2010 By Peter DeMott Leave a Comment

Back to School means it’s time for more FUNDRAISERS. Would you like to have a fundraiser that does not require selling, no deliveries, no washing of cars, no handling of money, no picking up of anything. This has to be the easiest fundraising opportunity in the Dayton area.

eREACH and The Big DEAL want to grow their list. If you help them, your group can make some easy cash. The Big DEAL is great fun for those who sign up. Each weekday they will receive special deals (40%-80% OFF) from local restaurants, salons, massage therapists, exciting events and venues, and fun stuff to do in the Miami Valley. From a personal perspective my wife and I have already purchased 4 different big deals including one to The Melting Pot restaurant, a massage therapist, a mexican restaurant, and Qdoba Mexican Grill all at 50% OFF. So you can see that this will be very easy to get people signed up. And if for any reason they don’t want to get the Big DEAL in their email inbox any more, they can easily unsubscribe any time. One thing that makes it really fun is that you know the deals are good because they are only available for ONE DAY (you can redeem them for up to a year, but you only have one day to purchase them).

Any reputable organization of 30 or more can participate. It can be a charity, a school group like a sports booster or PTO, it can be a church or any other not for profit club or organization.

The Big Deal will provide you with a custom sign-up link for your organization. You send out an email or put it in your newsletter or announce it at your meeting. You encourage family and friends to sign up using you special link. Then, for each person who signs up using that link, your group will receive $5 cash when that person responds by making a first time purchase of one of the Big Deals that is sent to them. For each first time purchase “Cha-Ching” your group makes $5 cash. If 100 people sign-up and 20 buy something, then your group gets a check for $100 cash for that month. If another 20 make a first time purchase the following month, guess what? your group gets another $100. If 1000 sign-up and 200 buy something some time you get $5 for each first time purchase ($5 x 200) or $1000 for your group. Right now, your group could raise up to $10,000.00 or more based on signing up people to receive The Big DEAL in their in-box and when they make their first purchase.

Here is the link to get started to learn more : http://ereach.com/fundraiser/

You don’t have to sell anything really, just tell people about The Big DEAL and have them sign up using your special link. They then are tagged with your group information and when they make their first purchase of a Big DEAL offer from a local restaurant, retail or service business at 40-80% off then your group gets a cash credit. At the end of the month the cash credits are added up from all the first time purchases and a check is sent to your organization for the total. You could get a monthly check as those you signed up each find a Big DEAL that appeals to them and respond with their first time purchase.

This seems me to be a lot easier than selling candy and popcorn, selling mulch and plants and delivering them, selling raffle tickets, having a garage sale, car washes and all the other things that I see out there. My son was a wrestler in high school and he was expected to sell this and that for the team. What if he could raise money for the team just by giving family and friends a special hot-link which tags them to the Miamisburg wrestling team. When something good comes along and they make that first purchase then in comes a check for $5 for the team. No collecting money, no delivering overpriced candy or popcorn etc.

I put a call into our wrestling coach to tell him about it for the Miamisburg Wrestling Boosters. Hope he calls me soon, because this is too great an opportunity not to give it a try and those that sign-up are going to LOVE, LOVE, LOVE the Big Deals. My wife for example is finding it very fun to see what will come each morning.

This is a fund raise that fits right in with the philosophy of GIVERS GAIN!

Last of all, if you know a business that wants some promotion and buzz about the town by participating in The Big DEAL, please give me a call or email me.

Peter DeMott

REACH Magazine and The Big DEAL

937-478-6222 or peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Featured, Giving Back to the Community Tagged With Club fundraiser, Community tie-ins, Dayton area fundraiser, Easy fund raiser for non-profits, eREACH Big DEAL, fundraiser, Reaching consumers, School fundraiser

Harness the power of group buying to excite consumers in Dayton

July 26, 2010 By Peter DeMott Leave a Comment

I have prepared a pdf that explains The Big Deal clearly. If you don’t understand Facebook and Twitter, this document can help you understand how the Big Deal in the Dayton area can generate buzz for your business for days and weeks. It also explains how The Big Deal is guaranteed advertising.

You can read it online or download the pdf and print it out to share with others in your retail, service, or restaurant business.

https://www.box.net/shared/dlhds49v7e

On a personal note: My wife Patty and I have already visited two restaurants and purchased additional services after using a The Big Deal certificate. She is excited to receive her Big Deal each morning and has found it a fun and exciting way to try out new venues and services and restaurants. In all cases to date, we have purchased more than the face value of the certificate and have discussed our experience with many friends related to those businesses.

So far each business which I have signed up for The Big DEAL has informed me that on the day that their Big Deal ran, they saw a spike in activities on their web site and fielded many phone calls from eager consumers wanting to know more about their business.

After your Big DEAL runs, we provide you with a print out of all the certificates that have been purchased. In addition we give YOU a check for your portion of the proceeds from the event. How cool is that?

You can call me at 937-478-6222 to learn more about the program or to have me come by to sign you up. There is NO cost to sign up and run the program so long as we feel that your business and DEAL are appropriate for our audience of thousands of opt-in email subscribers and Facebook fans. Of course we get paid, but it is in the form of a portion of the actual sales so your success is as important to us as it is to you.

Filed Under Advertising in Dayton, Customer Perception, Growing your business, More profits, more customers Tagged With Advertising in Dayton, Beavercreek, Business growth, Coupons, eREACH Big DEAL, Facebook, Facebook marketing, Grow your business, Incentive marketing, Internet marketing, Offers, Reaching consumers, Social Media, Social Networking for Business, Tools for business, Viral internet marketing, web site marketing

Cincinnati Restaurants make a splash, get new customers & buzz..Now Dayton Restaurants can do the same

June 3, 2010 By Peter DeMott Leave a Comment

The Big Deal is now live in the Dayton Market. Cincinnati restaurants, sports bars, entertainment venues and more are generating buzz for their locations and lots of new customers using The Big DEAL.

If you read down further in this blog you will see a post about how the program works, but this post is just to show you examples from our Cincinnati market. I am sure that some of these names will ring a bell with you as you read and explore. I will list the name of the restaurant, then you can look at there ad as it was presented on The Big Deal and how many were sold in just 24 hours.

The point of The Big Deal is to generate some BUZZ for your venue. People who want the deal to “go live” will share the link on their facebook accounts, at work, by phone and email so that the deal’s threshold is met and everyone can get the deal. So long as the deal goes live, we make money AND you make money. This is not one of those things where you shell out and get nothing but some mentions on radio or TV. And this is not like an ongoing sale. It’s only good for 24 hours and the media is social networking which means that people are talking about your business. Not only that, but they will be investing in your business before they even come in the front door so they are likely to take advantage of the discount offered by adding more to it.

Slatt Pub in Blue Ash – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=136

Donatos Pizza Subs and Salads – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=131

Jerry’s Cheesecakes – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=129

Soup du jour – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=126

Willie’s Sports Cafe – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=118

You can explore for yourself by looking here – http://ereach.com/recentdeals.php/3/Cincinnati/OH/45242

Here is basically how it works – http://ereach.com/how-bigdeal-works.php/3/Cincinnati/OH/45242

So why should Cincinnati have all the fun, when we have The Big Deal in Dayton now. Call me and I can answer your questions about The Big DEAL over the phone or through email or we can meet together and get your application in.

NO initial investment.

Guaranteed to work or you pay nothing.

Creates BUZZ and social networking excitement and conversations about your business.

Call me, Peter DeMott at 937-478-6222. Email me at peter@photosbypdemott.com

Patial sample of what is sent out to consumers. Including logo, video, photos, and a well written editorial description of your business and or service provided.

Filed Under Customer Perception, Customer Service, Featured, Growing your business, More profits, Social Media for Business, more customers

The amazing secret about REACH Magazine in Dayton

March 24, 2010 By Peter DeMott 3 Comments

I love selling REACH magazine to businesses in the Dayton market because in the majority of cases I am able to help them get their name out and grow their businesses.

What baffles me though is how few business owners have any knowledge of how popular REACH magazine is in the Dayton market. When I go to networking events (this was at a Dayton Chamber event on 3/23/2010) I bring my camera and try to have a little fun. Randomly, I ask, “What do you think of REACH magazine?” Here is a typical example of the responses that I receive from Dayton area consumers:

ASK YOUR CUSTOMERS about REACH Magazine

It would not take much effort as a business owner to discover how popular REACH magazine is. You just have to be willing to ASK YOUR CUSTOMERS. If your current customers “LOVE REACH Magazine” wouldn’t it be likely that people who are not your customers yet might respond well to your being represented in the magazine?

Proof of REACH’s popularity and usage by consumers

When I talk with local businesses about REACH magazine, I don’t just rely of evidence such as this video clip. REACH magazine is a part of THE MEDIA AUDIT which rates TV, Radio, Newspaper, and Direct Mail magazines in the Dayton and Cincinnati markets. They actually do this all over the country in many medium to large markets. The information from their surveys is used by radio and TV to determine advertising rates based on shows and day parts. For REACH, we just use the information to powerfully show that REACH magazine is the most popular and well used coupon direct mail magazine in this market hands down.

Again, ask your customers

But, I think that many business owners are inundated with sales people showing them “data” to get them to buy something. Sometimes I just think they need to see something like this just to realize they need to look into something a little more closely.

Never purchase advertising by price alone – consider ROI (Return on Investment)

There will always be something cheeper to buy. Buying things because they are cheeper is not the best plan. Return on Investment is the critical issue when purchasing advertising. If you spend $50 and get nothing back from it, that was 100% loss. If on they other hand you spend $500 and get a 10 time return in measurable sales (depending on your type of business of course) then that more expensive advertising created a RETURN ON INVESTMENT or ROI, that advertising cost less than the $50 ad that had no ROI. This is critical to understand as a business owner, but too many times I hear the question, “how much does it cost” before the business owner has a clear understanding of what the advertising can do. Many make advertising decisions based on price alone rather than based on value and return on investment.

What happens when mom visits and tries to take someone’s REACH magazine?

Tell me what YOU think of REACH magazine. Your comments are welcome below.

Filed Under Advertising in Dayton, Customer Perception, Featured, Growing your business, more customers Tagged With Advertising in Dayton, Business growth, Direct mail, Grow your business, Incentive marketing, REACH Magazine, Target marketing, Tools for business

Promoting your business on Facebook in Dayton, Ohio

March 7, 2010 By Peter DeMott Leave a Comment

Lately, as I have been presenting REACH Magazine and The Big Deal to clients and prospects, we have been talking about things like promoting their business on Facebook. Facebook is a great place to promote your business and create a personal/business presence on the web. It is very easy to get hooked into spending more time than you would like on Facebook, so as a business person you might want to set a miminum and maximum time you want to spend there each day. Ask around and you will find almost everyone you know is on facebook. It is very popular and has participation much greater than Twitter and LinkedIn. Just google “facebook growth” and see how fast it continues to grow.

There is no question that every business person should have a facebook personal page and a facebook business page. As you add people to your personal list, you can keep them on lists such as PERSONAL FRIENDS, RELATIVES, OLD SCHOOL BUDDIES, BUSINESS PEOPLE, ETC. But, NO, people do not want to know about “everything” you do. Share things that make you a real person or express something about you so that other can get to know you better, not things like, “I just brushed my teeth.” At the same time realize this. People buy from PEOPLE and letting people get to know you and what you are doing from time to time can help break the ice for you to make some important connections from places and people you would never have thought of.

You then can create a business page as well. These PAGES are sometimes called a FAN PAGE because people who join that page click on a button that says, “become a fan”. This is where you can put your business description, location, hours, and etc. And this is where you can openly promote your business. People who become fans of your business like your business and may be recommending your business to their friends. When they become a fan of your business this is noted on their personal “Wall” and your fan page is listed on their info page as a business they are a fan of.

When you join up with Facebook, there is small print about what you can and cannot do. Do NOT set up a personal page for your business. You can create a “group” or a “fan page” for your business, but you have to have personal page first. However if you put your business logo on your personal page and start having sales and promotions there you could get REMOVED from Facebook. This is considered spamming and although you will see this from time to time, sooner or later people doing this from their personal facebook pages will be banned.

Here is an article about how to promote your business on facebook that I found interesting:
http://robmaguire.com/blog/2008/12/13-ways-promote-your-facebook-page/

If you would like to become my “friend” on facebook I welcome business and personal connections there :

http://www.facebook.com/profile.php?ref=profile&id=1407421933

In addition if you would like to see how I use my Business Fan Page to promote my part time photography business, feel free to become a fan here:

http://www.facebook.com/pages/Germantown-OH/Peter-DeMott-Photography/152303558213?ref=ts

We can continue to learn together.

Filed Under Advertising in Dayton, Customer Perception, Featured, Growing your business, Uncategorized, more customers Tagged With Advertising in Dayton, Business growth, Facebook, Grow your business, Reaching consumers, Tools for business

Our perceptions of others – kitchen table talk

February 23, 2010 By Peter DeMott Leave a Comment

I receive several e-newsletters and blogs via my email. This way I don’t have to go out and get the input I want. It comes to me in my inbox and I can look at it now or later. This blog is available that way. I don’t blog every day, more like once a week and I try to make it worth your while. This morning I found this interesting and true.

One time someone talked to me about this. They said, don’t think you know what others are thinking. You have to ask. This is true in sales too. Many new sales people encounter a negative buyer/prospect and at the end of the presentation, since things seemed negative, they don’t ASK for the sale, or ask if the prospect would like to move forward on the project. Many times decision makers are nervous about going forward and this expresses itself in a negative attitude, but inside they may be saying,”this is interesting and I want to go forward, I’ll see if this guy feels the same way.” Then at the end, the sales person just packs up and leaves never asking if the prospect would like to go forward. This was a major eye opener for me in two respects. First with my perception of my boss at that time and second when I started to close buys by people who seemed negative at first.

This video pretty much tells the story:

http://www.youtube.com/watch?v=TxG3cepmkLA&feature=player_embedded

Have a good day and don’t assume anything about what people are going through right at this moment. ASK

Filed Under Customer Perception

Coupon Usage up by double digits

December 1, 2009 By Peter DeMott Leave a Comment

Double Digit Coupon Growth Continues

For the fourth consecutive quarter, coupon redemption and distribution continues to experience double digit growth. When comparing the third quarter of 2009 with the same timeframe in 2008, the industry saw a 29% increase in coupon redemption and a 10% increase in distribution.

growth chart2 Coupon Usage up by double digits

Source and complete article : CouponInfoNow.com Newsletter 12/1/09

Filed Under Advertising in Dayton, Customer Perception Tagged With Advertising in Dayton, Business growth, Coupons, Direct mail, Grow your business, Incentive marketing, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Does your brand tell a powerful story?

Easy fund raiser for Dayton area non-profits

The amazing secret about REACH Magazine in Dayton

Promoting your business on Facebook in Dayton, Ohio

Our perceptions of others – kitchen table talk

Coupon Usage up by double digits

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