September 5, 2010

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Good marketing takes planning ahead for back to school

June 18, 2010 By Peter DeMott Leave a Comment

One thing that always frustrates us here at REACH Magazine is the business owner that calls us two weeks before our magazine goes out and wants to get into that issue. The problem is that we put it to bed (that’s printer lingo for sent it to the printer) the week before.

iStock 000010585912XSmall Good marketing takes planning ahead for back to school

Some types of business have “prime times” when consumers are more active in your category of business. Plan far enough ahead that you don’t miss critical deadlines and so that you are not rushed on your advertising decisions and development of advertising copy and creative.

Back to school is not just for school supplies

Many decisions about family involvements are made as preparation for school is happening. Sometimes a child going to school suddenly frees up time for mom to be employed or to take on volunteer work or other involvements. What sporting activities are our kids going to be involved in. Even though some of these decisions are made in September and October, if your business is effected by these decisions you will want to get out in front of your prospective customers early enough to prime the pump and get them thinking that you are one of the options.

Because of all the changes that happen in the back to school time period there are many businesses that are impacted significantly by marketing and advertising during this period.

Consider these businesses and how they might be effected by changes and plans that are made for back to school:

• Shoe stores

• Day cares / after school programs

• Clothing stores

• Technical schools / for mom’s coming back into the work force because their kids are now in school

• Dance Schools, Gymnastic Schools, Sports training, fitness, recreation

• Shipping stores (what did junior forget to take to college on move in day?)

• Computers, electronics

• Carpet cleaning and house cleaning

• Salons and spas

and more…

We are currently working on REACH magazine’s Back to school edition which will arrive in homes the first week of August. If you want to be in front of consumers with a compelling message and in the vehicle that consumers LOVE, please call me soon because we will put this issue to bed before you know it. Peter DeMott 937-478-6222

Filed Under Advertising in Dayton, Featured, Growing your business, more customers Tagged With Advertising in Dayton, Business growth, Coupons, Direct mail, Grow your business, Incentive marketing, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Duct Tape Marketing, great advertising and marketing resource for businesses

June 10, 2010 By Peter DeMott Leave a Comment

ps.kycbeyeq.170x170 75 Duct Tape Marketing, great advertising and marketing resource for businesses

I have been following Duct Tape Marketing with John Jantsch for some time. In fact when I was doing my advertising and marketing course for equine photographers online a couple of years ago, he donated a couple of his best selling book on advertising for small businesses. Now I subscribe to his blog via an email subscription and I also subscribe to his podcast via iTunes.

This particular podcast was interesting in that I have been using WordPress for this blog and my photography business web site for about six months. The title of this podcast is “Marketing in the age of Google” and it is an interview with the author of the book by the same name. Their conversation moves over to using WordPress as a complete web site which is what I do.

In just six months my photography web site has gone from 500-700 visits per month to over 5,000 visits in the month of May. Hope you enjoy this podcast and if you would like to meet to discuss advertising here in the Dayton area, I would love to meet with you. We can talk about WordPress websites, facebook pages, REACH magazine and THE BIG DEAL on eREACH.com  Feel free to call me at 937-478-6222 or email me at peter@photosbypdemott.com . I have over 20 years experience working with small businesses in this area, helping them to grow through advertising and advice.

You can listen from his web site here by clicking on the link at the top of the post.

http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/

Or you can go to iTunes here and listen to the May 20th podcast here:

http://itunes.apple.com/us/podcast/small-business-marketing-blog/id78797836

Filed Under Advertising in Dayton, Featured, Growing your business, SEO Search Engine Optimization, Social Media for Business, more customers Tagged With Advertising in Dayton, Business growth, Grow your business, REACH Magazine, Reaching consumers, SEO for small businesses, Tools for business, web site marketing

Cincinnati Restaurants make a splash, get new customers & buzz..Now Dayton Restaurants can do the same

June 3, 2010 By Peter DeMott Leave a Comment

The Big Deal is now live in the Dayton Market. Cincinnati restaurants, sports bars, entertainment venues and more are generating buzz for their locations and lots of new customers using The Big DEAL.

If you read down further in this blog you will see a post about how the program works, but this post is just to show you examples from our Cincinnati market. I am sure that some of these names will ring a bell with you as you read and explore. I will list the name of the restaurant, then you can look at there ad as it was presented on The Big Deal and how many were sold in just 24 hours.

bigdeal logo final1 Cincinnati Restaurants make a splash, get new customers & buzz..Now Dayton Restaurants can do the same

The point of The Big Deal is to generate some BUZZ for your venue. People who want the deal to “go live” will share the link on their facebook accounts, at work, by phone and email so that the deal’s threshold is met and everyone can get the deal. So long as the deal goes live, we make money AND you make money. This is not one of those things where you shell out and get nothing but some mentions on radio or TV. And this is not like an ongoing sale. It’s only good for 24 hours and the media is social networking which means that people are talking about your business. Not only that, but they will be investing in your business before they even come in the front door so they are likely to take advantage of the discount offered by adding more to it.

Slatt Pub in Blue Ash – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=136

Donatos Pizza Subs and Salads – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=131

Jerry’s Cheesecakes – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=129

Soup du jour – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=126

Willie’s Sports Cafe – http://ereach.com/bigdeal.php/3/Cincinnati/OH/45242?did=118

You can explore for yourself by looking here – http://ereach.com/recentdeals.php/3/Cincinnati/OH/45242

Here is basically how it works – http://ereach.com/how-bigdeal-works.php/3/Cincinnati/OH/45242

So why should Cincinnati have all the fun, when we have The Big Deal in Dayton now. Call me and I can answer your questions about The Big DEAL over the phone or through email or we can meet together and get your application in.

NO initial investment.

Guaranteed to work or you pay nothing.

Creates BUZZ and social networking excitement and conversations about your business.

Call me, Peter DeMott at 937-478-6222. Email me at peter@photosbypdemott.com

Willies Cincinnati Restaurants make a splash, get new customers & buzz..Now Dayton Restaurants can do the same

Patial sample of what is sent out to consumers. Including logo, video, photos, and a well written editorial description of your business and or service provided.

Filed Under Customer Perception, Customer Service, Featured, Growing your business, More profits, Social Media for Business, more customers

The Big DEAL, Dayton’s New viral internet marketing program creating BUZZ for you business

June 3, 2010 By Peter DeMott Leave a Comment

New from Dayton’s most popular coupon magazine comes a new viral internet markeing program that can create a buzz about your business for days and weeks to come. Do you want people posting your business on their facebook page and emailing their friends about you? Do you want them to call their friends and tell them to go to a web address that tells all about your business and services?

Reach Magazine is proud to introduce our latest advertising product, eReach.com Big Deal!

The Big Deal is our latest addition to the digital side of our product lineup, and brings you the ability to promote your business to thousands of people in an exclusive format – and sell your products and services directly to those consumers on line.

bigdeal logo final The Big DEAL, Daytons New viral internet marketing program creating BUZZ for you business

How it works is really quite simple… each day we offer ONE product or service to our email subscriber list of over 30,000 and growing, it’s offered at an aggressive discount to peak consumer interest, a minimum number is required to be sold for the deal ‘go live’, and the deal is only available until midnight that night. After midnight, as long as the minimum requirement was met, consumers’ credit cards will be charged and they will receive an email with instructions for how to get their Big Deal Certificate. They bring the certificate into your business, and your staff makes them happy so that they return time and time again.

Big Deal The Big DEAL, Daytons New viral internet marketing program creating BUZZ for you business

(Partial sample above)

The best part…

IT’S GUARANTEED TO WORK, AND THERE IS NO UPFRONT COST TO PARTICIPATE!

After the deal is closed, we’ll let you know who bought your certificates and what their certificate number is. We’ll cut you 3 checks for your share, you’ll get the first one within a few days and the other checks in 30 and 60 days. We only make money when you make money.

If you have excess capacity, would love to have some new customers, and your product cost structure allows for discounting to attract new customers, the eReach Big Deal is perfect for your business. Contact your sales rep for additional information today!

Over 30,000 Opt-In email subscribers
No Upfront Cost
GUARANTEED customers
Exclusive exposure allows you to “own” the conversation
Redemption occurs over a 12 month period

Click Here to see today’s Big Deal.

Click Here to see recent Cincinnati deals.

If you would like information about any of Reach Magazine’s products, please talk with your Reach Magazine sales professional, …That would be ME, Peter DeMott at 937-478-6222. If you have a Reach rep that you are already working with call 534-0470 and ask for them.

Click Here to see our newly redesigned website. Designed to maximize the conversation about our clients and deliver RESULTS!

Receive The eReach BIG DEAL in your in-box each weekday

Filed Under Featured, Growing your business, More profits, Social Media for Business, more customers

Finding a job in the age of the internet – start a blog

June 2, 2010 By Peter DeMott 1 Comment

David Meerman Scott

David Meerman Scott has a blog called Web Ink Now about marketing and leadership strategies. Today’s blog post I found to be very interesting. There are many things that recent graduates can do to make themselves attractive for hiring.

His main idea for this post is that if students will start a blog while in school they will have accumulated a mass of data that search engines will serve up to prospective employers. If a business is looking for someone who is able to communicate, they will be able to see it in the blog. If they need a idea leader, they will see it in the blog and so on. Go visit David’s blog and sign up for email delivery as I have.

http://www.webinknow.com/2010/06/job-search-advice-for-university-students-and-recent-graduates.html

I found another concept interesting for college grads. This came from another blog that I subscibed to, however I cannot recall who it is right now. Consider this. If someone is looking to hire someone is it more likely that they will see what they want in the grads who live  at home and watch TV half of each day and look for a job an hour or two each day or each week, or will they see more potential in the “go givers” who since they are not employed volunteer for 20 hours each week at the charity of  their choice? How will it come across to the prospective employer when in the interview they have powerful answers to things they are doing right now to help others and make a difference in the world? What if this was a student currently in college with good grades and who is volunteering while still in school rather than just going to parties, sleeping, eating, studying and going to classes and in that order?

One more idea to add, in addition, joining a business networking group like Rainmakers will present a new grad with opportunities to meet face to face with business owners and perhaps find a good fit in a non-threatening environment. How might a prospective employer feel about someone, again who is a “go giver” who actually provides their company with connections that will help their business through networking. Is that the type of person you might want to hire?

I hope that you have enjoyed these ideas and will pass them on to the recent college grad that you know that is looking for a career. For that matter, if you know a Junior or Senior in college, send them a link to this blog. Perhaps the light will go on and they will start their blog early enough so that there is a mass of data for prospective employers to review and consider.

Filed Under Featured, Giving Back to the Community, Rain Ohio, Social Media for Business

The Big Deal is now live in the Dayton market!

June 1, 2010 By Peter DeMott Leave a Comment

The easiest way for you as a business owner to learn more about the Big DEAL here is Dayton is to sign up for the Big DEAL yourself. In fact, you will likely take some of the deals to use yourself. Once you see that restaurant that you’ve been wanting to go to offer a deal, or the salon that your wife has been talking about trying out, you just might jump on some of the deals that arrive in your mailbox each day. Maybe it will be one of those “bucket list” type things like going sky diving or scuba diving for half price. Whatever it is, it will always be a surprise waiting for you to discover each morning 5 days a week in your in-box.

There are couple things that make The Big Deal very different than any promotion you’ve ever done.

First off, we won’t just take any deal that a business wants to offer. It has to be so good that we think it could spread like a wild fire through the various social networking and email lists. If there are not enough people who want the deal enough to tell their friends about it, then we may not want to run that deal. You see, the deal does not go live unless enough people want the deal.

The other thing is that is NOT just putting your product or service on sale for a week or a month. This is deal is only good for 24 hours. People have to act with their wallets NOW or the deal is gone.

And as a business owner, this is not like someone coming in your door with a coupon. These customers have invested in your business with real cash. They have asked around and looked at your web site. They may have called you that day with questions.

And what has all that asking around done for you. People are talking, emailing, and discussing your business on facebook and gathering friends to buy the deal with them. With the right DEAL you can create a buzz about your business that will continue for days and weeks after the deal is gone.

So sign up now to receive The Big DEAL in your email inbox and see what it is all about. Then call me to discuss how we might promote your business with The Big Deal here in Dayton. Peter DeMott at 937-478-6222

Sign-up to receive The Big DEAL at this web site:

http://www.ereach.com/signup

bigdeal logo final The Big Deal is now live in the Dayton market!

Filed Under Featured, Growing your business, Social Media for Business, more customers