September 6, 2010

Dayton Chamber Business After Hours networking event at Miami Valley Hospital South

There was a Dayton Chamber Business After Hours networking event at the New Miami Valley Hospital South (3/23/2010). I had seen the building going up from afar last year, but I had never been in the building yet. Wow, what a great facility. The chamber did a very nice job with the event and there were lots of vendors at the display tables. The food and desserts were also wonderful and the coffee upstairs was warm and smooth.

IMG 1474 Dayton Chamber Business After Hours networking event at Miami Valley Hospital South

Lots of people were having conversations and as one might have expected there were several tables with various medical related supplies. I left before I won some hockey tickets which the Chamber was willing to mail to me when they called the next day. The Chamber has various vendors bring door prizes, but I would like there to be something that could help mix things up a bit more.

IMG 1476 Dayton Chamber Business After Hours networking event at Miami Valley Hospital South

IMG 1483 Dayton Chamber Business After Hours networking event at Miami Valley Hospital South

The amazing secret about REACH Magazine in Dayton

Two magazines The amazing secret about REACH Magazine in DaytonI love selling REACH magazine to businesses in the Dayton market because in the majority of cases I am able to help them get their name out and grow their businesses.

What baffles me though is how few business owners have any knowledge of how popular REACH magazine is in the Dayton market. When I go to networking events (this was at a Dayton Chamber event on 3/23/2010) I bring my camera and try to have a little fun. Randomly, I ask, “What do you think of REACH magazine?” Here is a typical example of the responses that I receive from Dayton area consumers:

ASK YOUR CUSTOMERS about REACH Magazine

It would not take much effort as a business owner to discover how popular REACH magazine is. You just have to be willing to ASK YOUR CUSTOMERS. If your current customers “LOVE REACH Magazine” wouldn’t it be likely that people who are not your customers yet might respond well to your being represented in the magazine?

Proof of REACH’s popularity and usage by consumers

When I talk with local businesses about REACH magazine, I don’t just rely of evidence such as this video clip. REACH magazine is a part of THE MEDIA AUDIT which rates TV, Radio, Newspaper, and Direct Mail magazines in the Dayton and Cincinnati markets. They actually do this all over the country in many medium to large markets. The information from their surveys is used by radio and TV to determine advertising rates based on shows and day parts. For REACH, we just use the information to powerfully show that REACH magazine is the most popular and well used coupon direct mail magazine in this market hands down.

Again, ask your customers

But, I think that many business owners are inundated with sales people showing them “data” to get them to buy something. Sometimes I just think they need to see something like this just to realize they need to look into something a little more closely.

Never purchase advertising by price alone – consider ROI (Return on Investment)

There will always be something cheeper to buy. Buying things because they are cheeper is not the best plan. Return on Investment is the critical issue when purchasing advertising. If you spend $50 and get nothing back from it, that was 100% loss. If on they other hand you spend $500 and get a 10 time return in measurable sales (depending on your type of business of course) then that more expensive advertising created a RETURN ON INVESTMENT or ROI, that advertising cost less than the $50 ad that had no ROI. This is critical to understand as a business owner, but too many times I hear the question, “how much does it cost” before the business owner has a clear understanding of what the advertising can do. Many make advertising decisions based on price alone rather than based on value and return on investment.

What happens when mom visits and tries to take someone’s REACH magazine?

Tell me what YOU think of REACH magazine. Your comments are welcome below.

Rainmakers event at Flemings Steak House at The Green in Dayton

3/24/2010: I dropped in on the Rainmakers networking event at Flemings restaurants at The Green here in Dayton. This is the second over lunch Rainmakers hub in the Dayton area. Troy started the ball rolling for lunch events.

The Action board is headed by Chairs Mark and Laura Ryan or Mark Ryan Group / ReMax Viictory which is located at The Green. Several others in the board, I am told have businesses located at The Green as well.

In any case, the board and chair came together and created a memorable lunch launch (you have to be careful when reading on Rainmakers web sites because it is easy to mistake launch for lunch and show up at the wrong time). The restaurant we basically FULL with many visitors and regular Rainmaker members.

The mistery of the BLUE DOT

If you were a visitor, you were informed of your blue dot status. As a visitor your nametag had a blue dot added to it. This tells regular members to do the very best they can to find out who you are trying to meet and make sure that you get connected with someone that would be benificial to your business growth. It might be someone that could actually be a customer for you, but more likely it would be someone who is looking for the same type of contact you are. We call these connections “strategic connections” because these are the folks that you can help and the folks that can help you with leads and introductions. Perhaps one of you works with credit card processing and the other works with food vending for example. Maybe you are both looking to meet restaurant owners. Since you are not competitors, you can both refer each other and help the businesses that you work with while helping each other.

What makes Rainmakers different than many other networking groups?

It looked to me like everyone enjoyed their meal and were interacting quite a bit before Mark introduced the short activity during the middle of the event. These activities are designed to help you get to know the other people around your table more deeply than you would typically experience at other networking events that I’ve been to. At the end of the activity, the founder of Rainmakers, Tony Scelzo, gave a mind stretching presentation for about 7-10 minutes. When he finished, he told everyone to get back to networking.

At that point I needed to leave, but I noticed that nobody was rushing to head out the door. The room was a buzz with conversations.

Here are some video clips (will be adding more in a couple days – I was having upload issues) and photos showing you around the event.

http://www.youtube.com/watch?v=pPHowb-hris
IMG 1436 Rainmakers event at Flemings Steak House at The Green in Dayton

IMG 1441 Rainmakers event at Flemings Steak House at The Green in Dayton

IMG 1443 Rainmakers event at Flemings Steak House at The Green in Dayton

IMG 1444 Rainmakers event at Flemings Steak House at The Green in Dayton

You can see all the event and new hub forming by going to http://gorainohio.ning.com/ . You can join this site at no charge or you can just look at the event listing along the right hand side of the home page.

If you participated in the LUNCH launch at Flemings Steak House at the Green as a Rainmakers member or as a BLUE DOT visitor, please comment about the event below. Please tell me and everyone what you thought and about the value of the networking that you experienced at this event using the comments below.

Promoting your business on Facebook in Dayton, Ohio

Fans Promoting your business on Facebook in Dayton, Ohio

Lately, as I have been presenting REACH Magazine and The Big Deal to clients and prospects, we have been talking about things like promoting their business on Facebook. Facebook is a great place to promote your business and create a personal/business presence on the web. It is very easy to get hooked into spending more time than you would like on Facebook, so as a business person you might want to set a miminum and maximum time you want to spend there each day. Ask around and you will find almost everyone you know is on facebook. It is very popular and has participation much greater than Twitter and LinkedIn. Just google “facebook growth” and see how fast it continues to grow.

There is no question that every business person should have a facebook personal page and a facebook business page. As you add people to your personal list, you can keep them on lists such as PERSONAL FRIENDS, RELATIVES, OLD SCHOOL BUDDIES, BUSINESS PEOPLE, ETC. But, NO, people do not want to know about “everything” you do. Share things that make you a real person or express something about you so that other can get to know you better, not things like, “I just brushed my teeth.” At the same time realize this. People buy from PEOPLE and letting people get to know you and what you are doing from time to time can help break the ice for you to make some important connections from places and people you would never have thought of.

You then can create a business page as well. These PAGES are sometimes called a FAN PAGE because people who join that page click on a button that says, “become a fan”. This is where you can put your business description, location, hours, and etc. And this is where you can openly promote your business. People who become fans of your business like your business and may be recommending your business to their friends. When they become a fan of your business this is noted on their personal “Wall” and your fan page is listed on their info page as a business they are a fan of.

When you join up with Facebook, there is small print about what you can and cannot do. Do NOT set up a personal page for your business. You can create a “group” or a “fan page” for your business, but you have to have personal page first. However if you put your business logo on your personal page and start having sales and promotions there you could get REMOVED from Facebook. This is considered spamming and although you will see this from time to time, sooner or later people doing this from their personal facebook pages will be banned.

Here is an article about how to promote your business on facebook that I found interesting:
http://robmaguire.com/blog/2008/12/13-ways-promote-your-facebook-page/

If you would like to become my “friend” on facebook I welcome business and personal connections there :

http://www.facebook.com/profile.php?ref=profile&id=1407421933

In addition if you would like to see how I use my Business Fan Page to promote my part time photography business, feel free to become a fan here:

http://www.facebook.com/pages/Germantown-OH/Peter-DeMott-Photography/152303558213?ref=ts

We can continue to learn together.

Troy Rainmakers lunch hub at Club 55 Restaurant – Video Clips

KrystalK at Brown Street Troy Rainmakers lunch hub at Club 55 Restaurant   Video Clips

Krystal Kiser heads up the Rainmakers lunch event at the Club 55 Restaurant in Troy Ohio. Troy is about 20 minutes drive north of I-70 at the first Troy exit. Turn right and go about 1/4 mile and the restaurant is on the left back from the road. I met Krystal early on and she was determined to get things going in the Troy area. Really everything from Northern Dayton and from north of Troy too.

The last time I was at the Troy event it was an informational meeting of about 8-12 people meeting each week. Krystal planted the seeds and gathered a committed Action Board around her and when they were ready launched the lunch time hub. I heard that the first meeting was overwhelming (did I hear there were close to 100 people… maybe that was a rummer, I don’t know. Someone who was their can make a comment at the bottom of this post) and that they have been having between 40-60 people for each monthly event since. Way to go Action Board and way to go Krystal, the Action Board chairman.

Did I mention that Krystal is the rooky of the year for 2009 for exemplifying to actions and attitudes that make Rainmakers work so well.

I’ve been to several of the AM (meaning EARLY morning 7:30AM) meetings. And I have been to the after hours meeting at the BW3 in Town and Country Mall, but this was the first lunch meeting that I had been to. One aspect of the meeting that is slightly different is that getting your food and sitting down to eat gives the Action Board a little extra time to do some special things.

Action Board members for this hub greet people as they sign-in and arrive.

As everyone eats their lunch and networks at the tables Action board members walked around collecting forms and insisting that people fill them out while they are eating. Hun… what is this form. Okay, Okay, I filled it out. Then off they went with them. This is something that I had not seen at the morning Rainmakers events so I went to investigate leaving my wonderful chicken salad unattended for a few minutes.

So, at some point in the meeting Krystal explained what the slips of paper were for as she connected people who had similar target customers. If two people are seeking to meet the same persons within a business, but they are not in competition, they may be good strategic connections. They will be able to feed each other leads to the right kind of prospects helping each other get more business, help more customers and grow their businesses in the process. The first connection she made was to introduce me to the owner of the restaurant. After the meeting I arranged to meet with her to share with her how REACH magazine is helping other restaurants throughout the greater Dayton area.

After Krystal did her part with the slips of paper that everyone had filled out telling who would be a good connection or a good client, another board member introduced a topic of discussion for groups of 6-8 people around tables.

Before closing the meeting and sending people off to do more networking Nikki Lewallen from Rainmakers told us a short story illustrating the Rainmakers model. She used a real person who is using the Rainmakers model. (three video clips for this)

The meeting was dismissed and everyone was encouraged to continue networking and setting up their one-to-one appointments to strengthen their connections.

Overall it was a great meeting. I left with a presentation appointment and several cards of people I would like to follow up with for one-on-one appointments. Within an hour I had an email from another Rainmaker who wanted to meet up and have a one-on-one. Krystal exudes the “be more, do more” motto of Rainmakers suggesting that “We need more hubs for the north part of the Dayton market and offering her helping hand to anyone who would want to work on a hub for Huber Heights or Englewood or perhaps Vandalia. The entire Action Board was actively working throughout the event to make sure that people were welcomed and to facilitate connections. Way to go Troy Lunch Hub!

More details about the NEW eReach BIG DEAL viral marketing program for Dayton

Reach Magazine is proud to introduce our latest advertising product, eReach.com Big Deal!

The Big Deal is our latest addition to the digital side of our product lineup, and brings you the ability to promote your business to thousands of people in an exclusive format – and sell your products and services directly to those consumers on line.

bigdeal logo final More details about the NEW eReach BIG DEAL viral marketing program for Dayton

How it works is really quite simple… each day we offer ONE product or service to our email subscriber list of over 30,000 and growing, it’s offered at an aggressive discount to peak consumer interest, a minimum number is required to be sold for the deal ‘go live’, and the deal is only available until midnight that night. After midnight, as long as the minimum requirement was met, consumers’ credit cards will be charged and they will receive an email with instructions for how to get their Big Deal Certificate. They bring the certificate into your business, and your staff makes them happy so that they return time and time again.

Big Deal More details about the NEW eReach BIG DEAL viral marketing program for Dayton

(Partial sample above)

The best part…

IT’SĀ GUARANTEED TO WORK, AND THERE IS NO UPFRONT COST TO PARTICIPATE!

After the deal is closed, we’ll let you know who bought your certificates and what their certificate number is. We’ll cut you 3 checks for your share, you’ll get the first one within a few days and the other checks in 30 and 60 days. We only make money when you make money.

If you have excess capacity, would love to have some new customers, and your product cost structure allows for discounting to attract new customers, the eReach Big Deal is perfect for your business. Contact your sales rep for additional information today!

Over 30,000 Opt-In email subscribers
No Upfront Cost
GUARANTEED customers
Exclusive exposure allows you to “own” the conversation
Redemption occurs over a 12 month period

Click Here to see today’s Big Deal.

Click Here to see recent Cincinnati deals.

If you would like information about any of Reach Magazine’s products, please talk with your Reach Magazine sales professional, …That would be ME, Peter DeMott at 937-478-6222

Click Here to see our newly redesigned website. Designed to maximize the conversation about our clients and deliver RESULTS!

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